To promote Coca-Cola’s eco-friendly bottles that are partially made from plants, agency Ogilvy New York created a series of minimalistic ads. Making brilliant use of negative space, the ads are beautifully rendered in the company’s signature red and white. One ad shows a flower, but on a closer look, it also shows two faces kissing. […]
To launch a new children’s ready-to-drink dairy brand for IDP, JWT Vietnam has created an animation based franchise that includes an ongoing epic story, master-plot, characters, trailers, TVCs, a comic strip series, school and beach activations, and even a planned short movie. IDP’s large-scale move into animation-based branded content steps away from the conventional above-the-line […]
Coca‑Cola Great Britain (CCGB) announces that Coca‑Cola Life, the newest addition to the Coca‑Cola Trademark, will be available across Great Britain later this year. First piloted in Argentina and Chile in 2013, this will be the first time it will be available in Europe. This lower-calorie cola contains a third less sugar and a third […]
PepsiCo’s SoBe is reigniting its bold lifestyle spirit through a new Go Flavorfully marketing campaign. As part of this campaign, SoBe will hearken back to its surfing roots by welcoming professional surfer Sebastian ‘Seabass’ Zietz as its new brand ambassador. The new campaign and partnership with Seabass, widely regarded as one of the most talented […]
Based in Washington, food and drink company Mirth Provisions has come up with a line of cold coffee drinks that have been brewed with cannabis. Named Legal, which references the legalization of pot in the state, this “wake and bake” drink promises an “uplifting head high”. The drink contains 20-miligrams of locally grown weed, and […]
Coca-Cola worked with Leo Burnett Colombia on the Bio Cooler Project to bring cool drinks to parts of the world that have extremely hot weather without a regular power supply. The Coca-Cola Bio Cooler is a fridge that does not need electricity to function. The design of the cooler is based on ancient tech that […]
To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has partnered with top professional U.S. sports leagues, including the NFL, MLS, MLB and NBA for the Gatorade Beat the Heat educational campaign. In its 10th year, Gatorade Beat the Heat continues to […]
One man faced danger on battlefields; another is dangerous on a football field. Together, a U.S. Marine sergeant and a Seattle Seahawks player realized how much they have in common as they discussed their career paths. Military veteran Jamel Felix has been learning about job opportunities within Starbucks, and Seahawks defensive tackle D’Anthony Smith was […]
Pepsi announced a partnership with CMA Entertainer of the Year Blake Shelton to kick-off summer 2014 in a big way with a special remote performance by Shelton on a Pepsi-branded stage during the “2014 CMT Music Awards” airing live June 4, 2014. The performance, appropriately titled, “CMT’s Real Big Pepsi Block Party,” will take place […]
Coca‑Cola announced the return of its popular ‘Share a Coke’ campaign, revealing that the 2014 campaign will be bigger and better, giving even more people across the UK the opportunity to Share a Coke with friends and family this summer. The new names that have been added to the list for 2014 will cover 80% […]