BrewDog loves a good publicity stunt, and in its latest one the Scottish brewer has announced plans to open a new craft beer bar that ‘straddles’ the border between the US and Mexico. The remote location of the new bar, dubbed ‘The Bar on the Edge’, reflects the brewery’s intention to expand to the ‘farthest […]
Under the banner of “Pure Life Begins Now,” Nestlé Waters North America announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand. The new campaign reaffirms the brand’s leadership and its purpose: “to inspire a healthier and brighter future that starts with pure quality water.” The global advertising campaign, which will […]
Chipotle Mexican Grill is using music to draw attention to the 51 ingredients making up its menu in a sonically-pleasing collaboration with Wu-Tang Clan producer RZA. In the two-minute video, an original sound is designated to each ingredient. RZA composes music like a chef would a meal in a visually engaging ad that splices animation with […]
The makers of Smirnoff vodka announce a new partnership with American actor, author and environmentalist, Ted Danson, as an extension of the Smirnoff No. 21 vodka campaign “Only the Best For Everyone.” As part of the partnership, Smirnoff worked with Danson to co-curate a comical series of short videos, which are now available to view on YouTube as […]
Heineken owned beer brand Dos Equis is parting ways with Havas in favour of Droga5, taking The Most Interesting Man in the World advertising campaign with it but not without one last hurrah from Havas. Ending a decade long partnership in fitting fashion Havas published a full page ad celebrating the awards haul brought home […]
Starbucks is partnering with Lady Gaga’s Born This Way Foundation to spread a simple message – be kind. Starting June 13, Starbucks will donate 25 cents from each one of its colourful Cups of Kindness beverages sold at participating Starbucks stores in the United States and Canada through June 19 to Born This Way Foundation. […]
Dos Equis released their new ad “Wedding Crasher,” featuring their famous fictional frontman, The Most Interesting Man in the World. In the spot by Havas New York, the beer company’s super powered spokesman crashes a wedding and due to his limitless charisma, immediately becomes the guest of honour: As the spot states, “If there an […]
KFC continues to dip its drumsticks into more facets of popular culture. The brand has dabbled in wrestling, comic books, and now, just in time for Mother’s Day, romance novels. KFC’s “Tender Wings of Desire” is a new bodice-ripper in which Colonel Sanders plays the Fabio role. Created out of Wieden & Kennedy Portland, the […]
One of Quebec’s top craft brewer Unibroue is adding a brand-new flavour to its family of seasonal ales with the launch of Éphémère Sureau (Elderberry). The new Éphémère will gradually be available as of May 1st in 12 oz. six packs and Sommelier Selection variety packs at retailers across the United States, as well as […]
The company that owns Burger King and Tim Hortons restaurant chains has announced that it is adding Popeyes Louisiana Kitchen to its roster. Restaurant Brands Inc. (RBI) reached an agreement with the Louisiana-style fried chicken chain Tuesday, adding a successful and highly-regarded food brand with strong customer loyalty. The move gives the company further reach […]