Cheetos Releases First-Ever Luxury Holiday Book

Cheetos Releases First-Ever Luxury Holiday Book

Cheetos unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun. From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most […]

Stop Motion el Jimador Tequila Campaign Shines Spotlight on Day of the Dead

Stop Motion el Jimador Tequila Campaign Shines Spotlight on Day of the Dead

Grey Canada has created a digital campaign to help el Jimador tequila celebrate Day of the Dead – a traditional Mexican holiday which has grown in popularity globally. The multi-day celebration, which starts on November 1st, focuses on family and friend gatherings to remember/celebrate loved ones who have died, and support their spiritual journey to […]

Coca-Cola Brews Up Big Plans for US Ready-to-Drink Coffee Category

Coca-Cola Brews Up Big Plans for US Ready-to-Drink Coffee Category

Coca-Cola North America is brewing up a multi-brand strategy to compete more aggressively in the piping-hot cold coffee category. Early 2017, the company will roll out a range of diverse yet complementary ready-to-drink (RTD) coffee offerings. Gold Peak, a billion-dollar iced tea brand in the U.S., will introduce two flavours of both cold-brew coffees (Salted […]

Tequila Herradura Launches New Global Marketing Campaign “Luck Is Earned”

Tequila Herradura Launches New Global Marketing Campaign “Luck Is Earned”

Tequila Herradura announced the launch of its new global marketing campaign, “Luck Is Earned.” Featuring raw and undeniably real stories of people who parallel the ambition, passion and soul of Tequila Herradura, the campaign illustrates that there are no shortcuts to greatness. Whether it’s making tequila, music or art, turning one’s all-consuming passion into perfection requires dedication […]

Budweiser Challenges Young Adults to Eliminate Drinking & Driving

Budweiser Challenges Young Adults to Eliminate Drinking & Driving

Budweiser launches ‘Tackle Impossible: A Force for Safer Roads’ in the United States and calls on young adults to join together to create smart driving innovations and help stop preventable road crashes. The initiative will ignite the entrepreneurial spirit of young adults to tackle global road safety and help find solutions to drunk driving. The […]

belVita’s Latest Campaign Inserts it into Contrasting Morning Routines

belVita’s Latest Campaign Inserts it into Contrasting Morning Routines

Mornings hold different challenges for different people, and belVita Breakfast Biscuits recognises that nutritious steady morning energy is beneficial regardless what might lie ahead. Launching broadly today on digital and social, the brand’s new ‘Steady Morning Energy’ integrated campaign features several short films that poke fun at the different ways people use energy in the […]

Bud Light Releases Limited Edition Festival Cans For Mad Decent Block Party

Bud Light Releases Limited Edition Festival Cans For Mad Decent Block Party

Music is one of the quintessential parts of summer and, year after year, the season’s hottest artists attract #UpForWhatever festival goers to the biggest venues and concerts across the country. In an effort to turn up the volume on this summer, Bud Light announced an exclusive partnership with Mad Decent Block Party across the US […]