Family (and friends) has recently helped TruVibe, a new brand of raw and organic superfood offerings get to market with the aim of encouraging a wider, more mainstream audience to trial the category. It represents a significant break into the US market for the agency, celebrating their 5th year next month. The 65% of consumers […]
Jamba Juice Company, a leading healthy, active lifestyle brand, continues to support healthy habits this spring with whole fruits and vegetables in their Fruit & Veggie Smoothies and Fresh Juice Blends. Jamba’s Fruit & Veggie Smoothies are a delicious and nutritious way to get three full servings of fruits and vegetables, and the popular Apple […]
Powerful Yogurt announced its plans to unveil two new product lines – Powerful Yogurt Protein Bars and Powerful Yogurt PLUS+ – at Natural Products Expo West, March 7-9 in Anaheim. Both product lines will be available for order at Expo West booth 8017. The Powerful Yogurt Protein Bar is the first protein bar with yogurt […]
Continuing to grow its family of delicious, functional beverages, KeVita Sparkling Probiotic Drink, recently named one of the 25 Most Innovative Consumer and Retail Brands by Forbes, is proud to announce the launch of three new flavors: Blueberry Cherry, Tangerine, and Hibiscus Berry Daily Cleanse. “Making healthy decisions shouldn’t mean that you need to compromise […]
The Hain Celestial Group, a leading organic and natural products company providing consumers with A Healthier Way of Life, announced a packaging refresh for its TERRA brand root vegetable chips. The new look, designed by brand agency CBX, puts a modern spin on the brand’s classic black bag with dramatic food photography and a crisp […]
Health conscious Brits, now feeling a prick of conscience following UK Action on Sugars recent call to cut sugar intake, may be relieved to know that there is an easy and natural solution in the shape of California’s plump prunes. The fruit has now been proven to provide a healthy and natural replacement for some […]
This time of year, shorter days, limited sunshine and long cold snaps can bring on the winter blues. Add to that the difficulty of finding fresh fruit in many climates, and people begin to feel sluggish and unfocused. Savvy, health-conscious consumers supplement their diet with goodness in the form of the nutrient-dense, whole-fruit mangosteen puree […]
In a racy series of ads featuring glamorous women in pin-up poses dressed only in milk, fairlife introduced a high nutrition milk that will raise consumer interest for better tasting, more nutritious milk products. Launching in the Twin Cities, fairlife purely nutritious milk has 50 percent more natural protein and calcium and 1/2 the sugars of ordinary […]
Greek yogurt has never been so good or so much fun. New Ehrmann Mixim is the only Greek yogurt with a triple-dip of flavorful fun. Packaged in a distinctive heart-shaped container, each serving of creamy, smooth plain Mixim Greek yogurt is paired with two topping combinations to let consumers create their own taste sensations. Mixim is now available […]
Leading potato supplier GreenVale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday, February 3. The campaign, created by Aesop Agency, runs for five weeks on all key stations including ITV, Channel 4 and Sky. The 30 second advert was produced by the […]