Pearlfisher Redesigns innocent’s On-The-Go Juice Range

Pearlfisher Redesigns innocent’s On-The-Go Juice Range

Pearlfisher London has redesigned innocent’s on-the-go juice line, and introduced the drinks brand’s carafe design to the range. The brief, which spans creative strategy, graphic and structural packaging design, was to use design to inject the bottles with a “challenger spirit” that disrupts the sector and creates increases sales potential. Dan Gladden, Pearlfisher design director, […]

Elegantly Packaged Feminist Beer Pushes Back at Sexism in Advertising

Elegantly Packaged Feminist Beer Pushes Back at Sexism in Advertising

In too many beer ads, women are portrayed in sexualized, objectified stereotypes—more often than not, they are scantily clad. In some cases, these ads not only seem to condone, but actually encourage sexual harassment. “We are advertising creatives working in a very sexist environment, and we started to grow uncomfortable with it,” says Thais Fabris, […]

Senseo Brand Re-Designed by Brand Design Agency Design Bridge

Senseo Brand Re-Designed by Brand Design Agency Design Bridge

International brand design agency, Design Bridge, has re-designed the Senseo brand, including new packaging which has just launched across Europe. Senseo, a coffee brand that stands for convenient coffee enjoyment, allows consumers to explore a broad range of coffee without all the fuss. Design Bridge redefined the brand personality with the client team unlocking its […]

Sun Branding Solutions Creates Branding For Kid’s Food Brand Little Fingers

Sun Branding Solutions Creates Branding For Kid’s Food Brand Little Fingers

Kids’ food brand Little Fingers is launching the first product in its range with packs designed by Sun Branding Solutions’ creative team in Bradford. The concept-to-shelf packaging specialist was appointed by Little Fingers in June 2014 to create its launch pack concept for its range of organic baby food. Sun Branding Solutions’ remit covered market […]

Hellmann’s Makes Up For Lost Mayo With New Squeeze Bottle Designed

Hellmann’s Makes Up For Lost Mayo With New Squeeze Bottle Designed

In 2014, Hellmann’s discovered Americans missed out on more than 1,000 pounds of Hellmann’s Mayonnaise, which was trapped inside squeeze bottles. That’s 38,400 savory bites of 32,000 BLTs that were lost! Now the shaking, banging and mess that comes from trying to squeeze out the last drops has finally come to an end. Hellmann’s is eradicating […]

BrandOpus Create Brand For Rhythm Kefir Culture Drink

BrandOpus Create Brand For Rhythm Kefir Culture Drink

BrandOpus, a global strategic brand design agency, has created a brand for Rhythm, the first non-dairy Kefir culture probiotic drink, which is now on sale in Wholefoods Market, As Nature Intended and Holland & Barrett. Kefir cultures have existed for over 2000 years and are said to have originated from the Caucasus mountain region, which […]

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