M&M’s Packaging Gets A Concept Redesign

M&M’s Packaging Gets A Concept Redesign

Brooklyn, New York-based aspiring graphic design Alyssa Phillips has given the packaging of M&M’s chocolate candies a redesign to make it more presentable. Instead of keeping to the standard plastic flimsy wrappers the chocolate snack is known for, Phillips opted for a structured geometric look that also mimics the round shape of its candy—and renamed […]

Cadbury Revamps Dairy Milk Packaging to Give Brand “Modern” Flavour

Cadbury Revamps Dairy Milk Packaging to Give Brand “Modern” Flavour

Cadbury is to introduce what it claims is a more “accessible” look to the packaging for its flagship Dairy Milk brand in an attempt to bring the product closer to the “informal” tone of its marketing. The makeover, the 23rd in the brand’s 108-year history, introduces brighter colours and lower-case font to give the packaging […]

Bulletproof Gives Ritz New Look

Bulletproof Gives Ritz New Look

Bulletproof has given Ritz crackers a new look by refreshing the brand’s identity and redesigning its packaging. The consultancy was appointed in January by Mondeléz International, which owns Ritz, and was asked to overhaul the European portfolio of the cracker. Bulletproof looked at the history of the brand, its current equities and new product developments […]

Heinz Hot Sauces Unveil New Look With JKR

Heinz Hot Sauces Unveil New Look With JKR

Heinz has unveiled a new look for its three-strong range of hot sauces, with bright labels to reflect the colours of each sauce. The set of sauces, ‘Peppery Habanero’, ‘Smokey Chipotle’ and ‘Tangy Jalapeno’, launched in October 2012, and the redesign has been handled by JKR. The design also looks to make better use of […]

Starbucks Designs A Stylish, Minimalistic Cup For Tea Drinkers

Starbucks Designs A Stylish, Minimalistic Cup For Tea Drinkers

Starbucks unveiled its newest outpost, Teavana. Unlike the company’s other 13,000+ stores, Teavana will only carry tea and it will be served in a calm environment specifically designed to lure the 158 million Americans who prefer Chamomile over cappuccinos. In addition to an interior design that caters to tea drinkers–here food displays come after you […]

Starbucks Unveils ‘Holiday 2013’ Paper Cup Designs

Starbucks Unveils ‘Holiday 2013’ Paper Cup Designs

It is known that when coffee giant Starbucks starts using red paper cups—rather than its de rigueur white paper cups—Christmas is round the corner. For this year’s holiday season, the coffee company has unveiled new designs for its red paper cups. Devoid of the iconic snowmen, ice skaters and other characters, the new ‘Starbucks Holiday […]

Elmwood Creates New Designs For Morrisons’ Wine Ranges

Elmwood Creates New Designs For Morrisons’ Wine Ranges

Elmwood has created new designs for Morrisons’ own-brand wine ranges, aiming ‘to transform the supermarket in to a true wine destination’. Elmwood has previously worked with Morrisons on projects including packaging for the Just for Kids readymeals range, branding the Little Big baby range and creating the identity for the Market Street offer. The project […]

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