Building on the success of the past two years, ButterflyCannon, have again been recruited to develop the limited edition packaging for this year’s Chandon Summer program, #ChandonSummer. The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the […]
Just in time for the Memorial Day holiday and summer barbecue season, the ever-popular, limited-edition red, white and blue Budweiser cans and bottles have arrived on shelves. This year marks an even larger commitment to helping military families—with Budweiser and its wholesaler family donating more than $3 million dollars to the Folds of Honor Foundation. […]
Coley Porter Bell has created new packaging for Loyd Grossman’s range of cooking sauces, aiming to reflect the brand’s ‘vibrant flavours’ positioning. The consultancy began work on the project in August last year, having won the account for parent company Premier Foods that summer. According to Stuart Humm, creative director at Coley Porter Bell, the […]
French consultancy Logic Design has created a new identity for sweetener brand Canderel. The consultancy was selected following an international competition and tasked with helping Canderel maintain its position as a leader in the sweeteners market. Canderel was first marketed in France in 1979 and is now sold around the world. Logic says it based […]
Robot Food has designed new ‘clean, contemporary’ branding and packaging for Panda soft drinks, introducing a new Melvin panda character. The consultancy has worked with parent company Nichols for around three years, and was brought into reposition Panda in September last year. Panda drinks have only been stocked in Asda for the past three years, but […]
Branding and packaging design specialist, Parker Williams, has designed the new look for the Tesco Smoothie range, launching in store on 28 April 2014. The first three products launching this month are the 1l variants, including ‘Mango, Banana & Coconut’, ‘Strawberry, Banana & Passionfruit’ and ‘Pineapple, Kiwi & Lime’. The design of the Smoothies range […]
Made 100% with Xarel•lo, a grape variety from Penedès, Catalonia, the El Xitxarel•lo by the Martí Serdà Winery has an unconventional, cheeky packaging that is based on vintage insults. Designed by Albert Virgili Hill, the packaging features 77 old-school Catalan insults and each one is represented by a cheeky graphic that conveys its meaning. The […]
Dewar’s, Bacardi’s Scotch whisky brand, announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future. All […]
Typically, take-away sushi is packed in uninspiring plastic boxes—as a wonderful exception to the rule, Singapore-based agency Kinetic has created a refreshing and colorful packaging for “Maki-San”, the city’s “first ever fully customizable sushi store”. At this innovative restaurant, customers would be able to choose exactly what goes into their Japanese rice rolls—to reflect this […]
Every year in November, Beaujolais Nouveau—new batch of red wines from the French region of Beaujolais—is released. To mark the occasion, Lithuania-based ad agency McCann Vilnius creates a limited edition wine packaging. In 2013, they decided to “reimagine the function of wine” and realized that not only does it make one drunk, it also stains […]