A timeless style, high-quality materials, pure-lined packaging… the new Rarissimes design clearly reflects CAMUS iconic brand identity, which has been revisited on the occasion of 150th anniversary. Aspiring ever more to resemble the Cognac within, the wooden presentation case features a copper and oak finish, in a refined tribute to Nature and to the craftsmen […]
Coca-Cola has unveiled beautiful limited edition can designs in Vietnam to coincide with Têt, the Vietnamese New Year and the most-celebrated holiday in the country. Designed by Ho Chi Minh-based agency Rice Creative, each can features hundreds of hand-drawn swallows arranged around a lovely custom script that forms a series of meaningful Vietnamese wishes. The […]
Bottled water packaging are usually more convenient than inspiring, but this concept design for VITA, a fictitious vitamin water brand, certainly made us sit up and take notice. Conceived as a school project by Anastasia Shtern at the British Higher School of Arts and Design in Russia, it consists of a simple bottle with pleasing […]
After taking it out of the market six years ago, Coca-Cola recently decided to reintroduce its low-sugar “Coca-Cola Light” in Brazil with a new eye-catching packaging design. Design studio Oz Estratégia + Design was commissioned to create the new branding, which is built around the concept of asking consumers, “Do you like it or love […]
Anna de Codorníu, Spain’s leading sparkling wine, has an irresistible new look for its popular Brut and Brut Rosé labels – as well as an inviting message for wine lovers: What are you Celebrating? Reminding us that every day is cause for celebration, Anna’s chic packaging design launches nationally this month and reflects the brand’s […]
Tesco is overhauling its ranges of healthy foods, as it targets consumers looking to get into shape as part of their New Year’s resolutions. A new range, called Tesco Healthy Living, will replace Tesco Light Choices and Tesco Eat Live Enjoy, as the supermarket aims to offer a “more appealing” way to help customers control […]
Hailing from Portugal, design student Gil Rodrigues’ had an assignment that required him to create cheap packaging for storing eggs safely. Rodrigues created a simple hexagonal package that secures the eggs, and, more importantly, unfurls in an elegant manner when one needs to retrieve them. What makes this project particularly innovative is that the student […]
Bulletproof has revamped the packaging for Cadbury’s hot drink range. Cadbury’s hot drink range includes instant hot chocolate and drinking chocolate as well as the Highlights range. Bulletproof says it wanted to create a more recognisable product that does justice to the reputation of Cadbury. The redesign follows a new look for Cadbury Dairy Milk, […]
When asked to redesign the identity and packaging of Danish soda brand Frem, Copenhagen-based graphic designer Jonathan Faust did not just create one new bottle label, but 12 different ones for each of the fruity flavors. The typography on the label representing each flavor has been specially crafted to reflect the unique associations, clichés and […]
Buddy has created a new identity for Sharp’s Brewery, and is overhauling sub-brands and packaging for its portfolio of drinks. The new Sharp’s identity features a wave holding device ‘which talks about the North Atlantic coast of Cornwall’, where the brewery is located, says Buddy creative partner Mark Girvan. One of the main drivers of […]