One of the most prominent aspect of Japanese culture is Anime and Manga. So when Kent Lyons were approached by Yo! Sushi to come up with a new identity for their Ramen takeaway pot, they didn’t have search too hard for inspiration. “The main creative inspiration was the shear size of the dish – it’s […]
The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]
A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling.
Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. These figures […]
at 2012 North American Tea Championship’s Packaged Single Service Class competition Two leaves tea company continues its tradition of producing award-winning tea, recently being awarded first place for its Jasmine Petal tea at the North American Tea Championship in the Jasmine Scented Green Tea category of the 2012 Packaged Single-Service Class. “Jasmine Petal has always been […]
Glacéau vitaminwater, the original, great tasting drink from New York, has announced a fresh new look to its packaging and reformulations to its ranges. All eight variants will now contain a stevia-based sweetener meaning a reduction of 30% in sugar levels and 30 fewer calories per bottle. Apart from the introduction of stevia, each variant […]
One of last year’s most exciting new concepts is spreading it’s wings and launching a counter concept of it’s operation in Westfield London. Meatballs is inspired by the up and coming trend of sliders in the USA. The Yard Creative were appointed, following a recommendation, to build upon the lessons learnt at the Quality Chop […]
Bacardi Limited,lights up this year’s holiday season with new brand expressions and ultimate party ideas perfected through its 150-year history. BACARDÍ rum, the spirit that started it all, has been at the center of festivities since 1862 when Don Facundo Bacardí Massó revolutionized the spirits world by creating rum as we know it today. The […]
Justin King, Chief Executive of Sainsbury’s, today called on the food industry to move to universal front of pack nutritional labelling combining multiple traffic lights (MTLs) and Guideline Daily Amounts (GDAs). Speaking at the industry’s Annual IGD Convention, he announced Sainsbury’s will be making a decisive move designed to encourage both food retailers and manufacturers […]
Company invests €6.5 million in PET recycling facility in France and introduces research aimed at influencing consumer recycling behavior Coca-Cola Enterprises, which produces, markets and distributes Coca-Cola products in Western Europe, is today announcing two new initiatives aimed at improving recycling behavior and infrastructure, as part of its journey to becoming a low-carbon, zero-waste business. […]
The Coca-Cola Company today announced a partnership with JBF Industries Ltd. to further expand production of the plant-based material used in the Company’s PlantBottle™ packaging. The supply partnership will help Coca-Cola continue its leadership in bringing renewable, lower-carbon plastics to the marketplace and move the Company closer to its target of using PlantBottle™ packaging technology […]