A six-pack of lager encased in packaging made from ice was used to tempt the palates of overheated football fans visiting Cuiaba in Brazil for the World Cup, in a campaign for beer brand Skol. The limited edition packaging was distributed to Russian tourists in Cuiaba, one of the host cities of the 2014 World […]
Mexican studio Factor Tres has created a simple but clever bottle design for Jaker Beer—playing on the brand name’s similarity with the word “joker”, the resulting packaging is inspired by playing cards. The star of this design is its brilliant logotype, which is an ambigram—spelling out “Jaker” in a stylized type, this logo would read […]
[fvplayer src=”http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-FL59342-20140627-1.mp4″] It begins in an expansive, pristine forest in Georgia, in the southern United States. There, mature trees are selected for an evolution that results in beautiful, bright boxes that carry the award-winning Bacardí rum to market. At every step along the way, sustainability is a key part of the equation – from trees that […]
Beck’s Beer announced that indie pop sensation Capital Cities and singer/songwriter/rapper Aloe Blacc, as well as six additional artists, will collectively take over millions of Beck’s beer bottle labels beginning July 1, 2014. In addition to Capital Cities and Aloe Blacc, 2014 participants include: Latin Grammy-winning Puerto Rican singer/composer Luis Fonsi; Club sensation DJ Irie; […]
Since 1985, craft beer maker Bell’s Brewery, now brewing in both Kalamazoo and Comstock, Mich., has been dedicated to creating flavorful, unfiltered, quality craft beers. Due to the introduction of two of their most popular brews in 16-ounce cans from Ball Corporation, Bell’s fans are taking Oberon Ale and Two Hearted Ale with them in […]
JKR has redesigned the packaging for drinks brand Sourz, creating glow-in-the-dark bottles inspired by nightclub hand-stamps. The consultancy says it has used a specialist ink that glows under UV light to evoke the hand-stamps. The glow-in-the dark redesign aims to give Sourz ‘stronger behind-the-bar’ impact’, according to JKR. The redesign also sees the Sourz logo […]
Customers around the globe will soon notice something different at McDonald’s. The brand will change the look of its iconic red French fry packaging globally with bold, new artwork to celebrate the upcoming FIFA World Cup in Brasil. In addition, the new fry boxes will be the key to “unlocking” a new Augmented Reality (AR) […]
Salt of the Earth introduced a new, sophisticated automatic packaging production line to improve quality and expand packaging options. The total investment is €1 million. The high-tech automatic packaging system is designed for tablets and granular salt products. Using rolls instead of traditional premade polyethylene (PE) bags, the new system enables the expansion of product […]
The British Museum is home to about 8 million pieces of work that illustrate and document the story of human culture. A Starbucks store across the street from the central London museum is home to a much smaller display of a French artist’s work. Gabriel Nkweti’s canvas is a grande-sized Starbucks paper cup. He’s been […]
For this summer edition, Ungava dressed its distinctive premium gin with a neoprene cooler jacket in the brand’s iconic yellow. This isothermic textile cover, closed by a zip, offers a second skin to your bottle and keeps your beverage chilled for up two hours. Cool, elegant and practical, its colorful design celebrates the arrival of […]