Gü Puds have launched a new sharing product to deliver a high quality, indulgent sharing dessert for the festive season, designed by Springetts Brand Design. The ‘party pack’ of six Gü ganache pots in a box is currently being rolled out. Gü wanted to achieve true standout on shelf through both the unique piece of […]
Tia Maria is launching a new limited-edition Christmas Value Added Pack (VAP) across the grocery and convenience channels. Rolling out nationally from 1st November 2017, the 70cl gift packs will feature in various promotions across the top five major multiples during the festive period, with an off promo RSP of around £15. The premium packaged gift […]
Glenmorangie Grand Vintage Malt 1990, is the first release of Glenmorangie’s new Bondhouse No.1 Collection; an exclusive series created for connoisseurs and collectors which explores the origins of Glenmorangie’s most intriguing and prestigious parcels of mature whisky. We were asked to identify a compelling product story for this 25-year- old Single Malt Scotch Whisky. After searching through the Glenmorangie […]
Seasonal Box Follows Exclusive Palmer & Harvey Listing Jenny Wren, the Kentish chocolate firm, has introduced its first-ever Christmas box for what it calls the ‘neglected’ sub-£10 gifting category. Based on its unique three-layered folding format, the ‘Christmas Collection’ features twelve delicious hand-finished Belgian chocolates and truffles – including Fleur de Sel caramel, […]
Leading international fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong Norebo’s managing director for all export markets, Stephen Collyer, explains: “Norebo is a global business and we want our branding to reflect this. We want to make it clear all the business units within Norebo […]
After being purchased by Nichols PLC (owner of Vimto), Feel Good were in a position for change. For many, Feel Good was seen as a ‘grown-up’ alternative to your standard non-alcoholic, fizzy pop option, lacking expression and a point of difference. But with no added sugar, 100% natural ingredients and a backlash against sugary drinks, […]
Campbell Soup Company has collaborated with Disney and Lucasfilm to launch a new series of Star Wars themed soup labels. To celebrate the alliance, Campbell’s also announced a surprise for New York Comic-Con attendees and residents – a new Star Wars inspired “canstallation” structure, which was stationed on the streets of New York to celebrate […]
Unilever has added a new range of products to the Elmlea portfolio. Originally launched in 1984 the cream alternative now features ‘Extra Creamy’ and ‘Stir In’ for the ever-busy consumer to inspire meal times. In order to communicate the key benefits of their new products, Elmlea sought the help of London based studio, Slice Design, […]
Seed Fund winners Adam’s Raw Chocolate have been working with The Collaborators to launch a new brand of organic cold-pressed chocolate. “People’s diets can be massively improved by eating mineral rich raw foods like raw chocolate; we want to help people lead healthier lives,” said Mark Claydon, Co-Founder Adam’s Chocolate. Finely crafted and packed with […]
Snact, a fruit snacks manufacturer on a mission to reduce food waste in the UK, has unveiled a distinctive new brand identity, with design by B&B studio. Every day, 4.4 million apples and 1.4 million bananas are thrown away in the UK, often for being an unusual or ‘ugly’ shape. Snact rescues as much of […]