Mars Incorporated owned candy brand Twix, has built a whole campaign around a patently absurd concept—that there is such a thing as a “left Twix” and a “right Twix” in a Twix pack; that they’re somehow different from each other; and that they’re actually bitter rivals. That campaign, silly as it may be, has been […]
In April 2017, Piccolo, the Mediterranean inspired organic baby food brand is launching the UK’s first ever range of baby food pouches blended using Fairtrade ingredients. Piccolo Pure is a range of single fruit pouches which have been specially blended for those all-important first tastes. Piccolo Pure Banana and Piccolo Pure Mango are the only […]
Jameson and Pearlfisher London have collaborated with Dublin-based designer and illustrator Steve McCarthy to create the 2017 Jameson limited edition St Patrick’s Day bottle. 2017’s bottle – the 6th consecutive limited edition St Patrick’s Day bottle – is inspired by the Jameson family motto Sine Metu – or, ‘without fear’ – which has been at […]
Pulsin, the makers of healthy snacks and protein powders, will unveil their new look in April at the Natural & Organic Products Europe show to coincide with their 10-year anniversary. As part of the project The Space Creative also developed a new brand strategy. “Pulsin’s products deliver sustained, balanced energy throughout the day and contain […]
Stork have launched a new range of ready to bake cupcake mixes to help consumers who may lack the time or confidence to bake. Available in 3 flavours; classic, chocolate and lemon, the mixes are sure to excite those with a sweet tooth. Seeing an opportunity in the market to introduce a food product for […]
Vocation is a pioneering craft brewery whose bold, distinctive beers enjoy huge success in retailers, bars and restaurants UK-wide, and beyond. With their place in the craft beer market firmly established, Vocation asked Robot Food back to design their new craft lager range. Lager has been out of the spotlight for a while due to […]
Debuting at the 2017 Craft Beer Rising Festival held in London’s Brick Lane, Hoppy Seabird is a new range of craft beers from Swansea, Wales-based Gower Brewery. Launching as an initial range of three bottled lines – an APA, an IPA and a lager – with a fourth, a silky oatmeal stout, to follow shortly […]
Which style should you go with? As a brand, you can either choose to create packaging that is bursting full of colour or the complete opposite with a stripped back minimalistic design. This decision heavily depends on what you want your brand to portray and your positioning within the market. Today we will be looking […]
Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods. Founded in 1985, Quorn has grown to be the leading meat-free brand in the […]
Hellmann’s mayonnaise has updated it brand positioning and identity to reflect a more ‘natural’ direction as consumers continue to look or products that are natural and sustainably sourced. Supported by a £7m marketing campaign, the brand relaunch will see a new pack design roll out across its full mayonnaise portfolio, featuring a more contemporary, “deli-inspired […]