Tiempo BBDO is once again the agency chosen to set up the new global Lay’s campaign 2016, which will be seen in many countries around the world. The agency created the strategic approach together with the client and did the creative work for the campaign, including a television commercial and a range of online content. […]
It took three cleverly acrobatic dogs disguised as a person — make that a very tall person with a tail — to make the very last “Crash the Super Bowl” contest among the most memorable. After amassing the most fan votes on www.doritos.com, Los Angeles native Jacob Chase, the creator of the instant classic “Doritos […]
Pepsi, the official sponsor of the Super Bowl 50 Halftime Show, unveiled activations the brand will execute around California’s Bay Area and across the country, to get consumers excited for Halftime and Super Bowl 50 leading up to the big game. Returning for the 14th consecutive year as the official soft drink partner of the […]
Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, announced the launch of Pure Leaf Tea House Collection, a super-premium line of the finest organic tea leaves brewed with fruits and herbs, for exciting aromas and layered flavours for pure refreshment. In addition to Pure Leaf Tea House Collection, the brand is […]
Pepsi announces its plans to launch Kola House, the first experimental kola bar, restaurant, lounge and event space to open in the U.S. market. This first-of-its-kind hospitality venture is set to open its doors in spring 2016, with its flagship location in New York City’s Meatpacking District. To launch the Flagship location, Pepsi partnered with […]
Every can of Mtn Dew Kickstart fuses three awesome things – an energizing blast of Dew with real fruit juice and a kick of caffeine – and the brand introduced four new bold flavours to the lineup – Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange. “Since the brand’s introduction in 2013, Mtn Dew Kickstart has […]
PepsiCo promotes its special Chinese New Year ‘Bring Happiness Home’ limited edition commemorative Pepsi Can, ahead of Chinese New Year on 8 February. Created by Civilization Shanghai, the ad tells the story of a young boy following in his family’s footsteps. Following four generations of ‘The Zhangs’, who have each played the role of the […]
There’s a certain magic to the number three — and for the very last “Crash the Super Bowl” contest, the Doritos brand is going to embrace it. After all, good things always come in threes. A three-peat is the sports world’s dream accomplishment. In life’s greatest moments, the third time is always the charm. Perhaps […]
Reflecting the evolving needs of today’s consumer and the increased desire for more good- and better-for-you choices on-the-go, PepsiCo announced the launch of a new, state-of-the-art food and beverage vending initiative called “Hello Goodness.” Debuting December 14, at the Beverage Digest Future Smarts Conference in New York City, the vending unit offers good- and better-for-you product […]
Crystal Pepsi is back, with help from creative agency The Barbarian Group. Pepsi announced that it will re-release Crystal Pepsi, its clear cola from the 1990s for a limited time. The only way to get a bottle is to sign up for a sweepstakes running from Dec 10-11 through the brand’s loyalty program, Pepsi Pass, […]