On January 29, 2015, PepsiCo launched the 2015 version of the Bring Happiness Home (BHH) program in Beijing, China. In collaboration with China Women’s Development Foundation (CWDF), the popular video-making and sharing app Meipai and many celebrities, PepsiCo is looking to mobilize the society into sharing their stories of family reunion during the Spring Festival […]
Pepsi is looking to drive sales at the newest addition to its soft drinks stable with the introduction of marketing campaign to push Pepsi Max Cherry, a fruity twist on its popular cola drink. Brand owner Britvic Soft Drinks is pushing the juice via a through the line marketing campaign including 6-sheets and bus wraps […]
Mountain Dew took a vertical leap and announced a multi-year partnership with basketball all-star and cultural icon, Russell Westbrook. The partnership with Westbrook, who is known for his creative personality on and off the basketball court, marks the original flavour’s first national partnership with a pro basketball player and will tip off an entirely new […]
Pepsi has always had a rich heritage in music and today the brand is taking it to a whole new level with the introduction of its new music platform “Out of the Blue.” The beverage giant knows that fans want more than a listening experience and “Out of the Blue” delivers by uniting fans around […]
One lucky fan’s life changed in the most incredible way when Doritos awarded Scott Zabielski of Los Angeles the grand prize in this year’s “Crash the Super Bowl” contest – $1 million and a dream job at Universal Pictures in Hollywood. Zabielski created the best homemade Doritos ad in the ninth edition of the award-winning […]
Pepsi has revealed that its #Futbolnow campaign saw fans spend the time equivalent of more than 35,000 football matches engaging with the featured content. For the activity, which kicked off ahead of the Fifa World Cup last year, cans and bottles of Pepsi Max were transformed into interactive digital experiences. Consumers were encouraged to use […]
Newcastle Brown Ale tried but failed to sneak an ad into this year’s Super Bowl after entering a thinly disguised spot for its beer into Doritos’ Crash the Super Bowl user-generated ad competition. The irreverent beer brand has posted the deliberately clunky ad online after it failed to make the grade for Doritos’ Crash the […]
The road to the Super Bowl includes a new stop this year: the kitchens of the world’s most distinguished culinary college. PepsiCo announced “Game Day Grub Match,” a culinary competition in which student chefs from The Culinary Institute of America (CIA) will compete to create the ultimate Super Bowl party dish. The competition kicks off […]
With less than a month to go until Super Bowl XLIX, anticipation is building with millions of fans around the world eager to learn which advertisements will take center stage during The Big Game. PepsiCo’s Doritos brand — which has consistently presented some of the most memorable and talked-about ads of Super Bowls past — […]
Pepsi Max targeted unsuspecting commuters at London Bridge on November 4 with images of cyborgs, and dinosaurs suddenly appearing in front of them out of seemingly nowhere. The Time Tunnel stunt, from AMV BBDO, Grand Visual and Freuds, featured augmented reality and stereo projection to make the images appear in front of any passerby. This […]