Pepsi announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or ‘filmtracks,’ that capture the indelible international spirit, sights and sounds of the world’s most popular game – football. The visual album will unite chart-topping musicians with award-winning directors to showcase the inextricably interwoven […]
New York Mets superstar Curtis Granderson and Sports Illustrated cover model and TV personality Chrissy Teigen will help Aquafina, one of the nation’s best-selling brands of bottled water, launch a campaign encouraging fans of all ages to drink more water. In conjunction with Partnership for a Healthier America’s (PHA) Drink Up initiative, Aquafina’s national “Pledge. […]
Mountain Dew announced that it is bringing fans around the world closer to the excitement of the summer’s most eagerly awaited blockbuster, 20th Century Fox’s X-MEN: Days of Future Past, with an international, fan-focused digital program – “Unleash Your X.” The “Unleash Your X” campaign brings the digital Dew Nation exclusive video content: compelling behind-the-scenes […]
Lipton Iced Tea launched the first video in a three–part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director. In this role, Bell helped bring to life Lipton‘s new brand personalities – Carl and Stu – two Lipton Iced Tea […]
Cracker Jack’D, a brand from PepsiCo’s Frito-Lay division, has unveiled Energy Trail Mixes as a new addition to its on-the-go offerings. Available in two flavors – Chocolate Flavored Cherry and Mixed Berry – the sweet and savory snack option hits store shelves this month. New Cracker Jack’D Energy Trail Mixes include a unique packaging structure […]
Ruffles potato chips have long been the solution to one of the greatest problems guys face — as in, why can’t there be a chip that holds more dip, packs more flavor, and has more crunch? Given the brand’s role in solving this important age-old dilemma, Ruffles is now embarking on a mission to shine […]
Mountain Dew announced that, for the first time, Mtn Dew Baja Blast – which was introduced 10 years ago as a “Taco Bell Original” – will also be available for a limited time in bottles and cans. The tropical lime flavoured beverage will hit shelves starting on May 5. While Mtn Dew Baja Blast is […]
Lay’s potato chips, one of the marquee brands from PepsiCo’s Frito-Lay division, is expanding distribution of Lay’s Air Pops crisps to even more markets across the U.S. With 50 percent less fat than regular potato chips, Lay’s Air Pops crisps are a delicious and airy snack that delivers big taste. To celebrate the expanded distribution, […]
Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, has introduced a bold new mystery to the snack food aisle. Beginning April 21, shoppers will see three new mystery flavours of Doritos Jacked tortilla chips making their way to grocery stores nationwide. The fan challenge: if you’re bold enough, try all three mystery flavours […]
PepsiCo Inc., a global leader in food and beverage, announced an exclusive supply and partnership agreement with Cartoon Network Amazone, the world’s first Cartoon Network-themed waterpark, which is set to open later in 2014. As part of the multi-year agreement, PepsiCo will be the park’s official snack and beverage provider. The company will also present […]