Doritos has teamed up with Joe Hart to offer fans the chance to take a penalty against the goal keeper as part of its latest campaign. The PepsiCo owned brand is inviting groups of friends to upload a video of themselves by 18 April showing off their football skills, after which eight teams of finalists […]
AMP Energy and racing superstar Dale Earnhardt Jr. are excited to announce the debut of a new sour grape flavor, Dale Jr. Sour, available for a limited time at participating 7-Eleven stores across the country starting on April 2. Dale Jr. chose the new sour grape flavor for this limited edition AMP Energy product, which […]
Pepsi globally premiered the latest evolution of the brand’s 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that “Now is what you make it.” The “Now” creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi all-star football lineup – […]
PepsiCo and LOTTE-MGS Beverage (Myanmar) Co., the company’s bottler in Myanmar, announced that Pepsi-Cola is being locally produced for the first time since 1997. Myanmar consumers can now enjoy locally-manufactured Pepsi-Cola in 300-ml returnable glass bottles, with plans to expand into aluminum cans and other package formats in the coming weeks. This launch is the […]
https://www.youtube.com/watch?v=uXZ9Ofou2Lc Lay’s – the world’s #1 snack brand – announced today a major global integrated marketing campaign and new multi-dimensional promotional partnership featuring record breaking football superstar, Leo Messi. The campaign celebrates the simple pleasure of globally enjoyed Lay’s potato chips and extends across three executions: master brand communication, Lay’s Deep Ridged snacks and an […]
Lay’s Kettle Cooked, one of the many brands from PepsiCo‘s Frito-Lay division, introduces a new chip style just in time for spring. Lay’s Kettle Cooked Lattice Cut potato chips are now available nationwide in two flavours: Aged Cheddar and Black Pepper; and Roasted Garlic and Sea Salt. New Lattice Cut Kettle Cooked potato chips start […]
Aliens, giant robots and a tiger appeared greeted stunned travelers on the streets of London when Pepsi Max launched the latest in its ‘Unbelievable’ campaign. The brand adorned a typical London bus stop with digital technology to create the effects in front of unsuspecting passengers on New Oxford Street. The campaign was created by AMV […]
Mountain Dew announced an official international-wide partnership with 20th Century Fox’s X-MEN: Days of Future Past, this summer’s most eagerly awaited blockbuster, signaling the start of a robust campaign that will see Mountain Dew bring fans around the world closer to the film. With a star-studded international cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellan and Patrick Stewart led by Director Bryan […]
http://www.youtube.com/watch?v=rA_kv1Uh3s0&feature=youtu.be Mountain Dew announced the launch of Green Label Studios: Open Call – a first-of-its-kind nationwide content project inviting content creators of all genres to submit their best work for the chance to win the gig of a lifetime: a $250,000 production grant to create content for Green-Label.com, a digital hub created by Mountain Dew […]
Doritos, one of the marquee brands from PepsiCo‘s Frito-Lay division, announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas, with its boldest headlining act to date: Lady Gaga. With an exclusive performance celebrating the multi-platinum-selling artist’s latest album ARTPOP – which debuted at No.1 on the Billboard 200 […]