Doritos Blaze and Mountain Dew Ice, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on February 4. The teaser video features award-winning actors Morgan Freeman for Mountain Dew Ice and Peter Dinklage for Doritos Blaze intensely facing off. The advertisement marks the first time one company […]
With Super Bowl LII just weeks away, Tostitos has rolled out a customisable digital invite generator for those who are planning on hosting a game day party in 2018. Of course, the brand’s “invite creator” is really just a vehicle for Tostitos to promote its chips and dip ahead of the game. But it’s also […]
Burger King and the Cheetos brand are introducing the next big portable snack mashup, new Flamin’ Hot Mac n’ Cheetos. The snack is a combination of creamy mac n’ cheese coated with the flavour of crunchy Flamin’ Hot Cheetos cheese snacks. The spicy twist on classic mac n’ cheese is being offered November 30 for a limited time at […]
Pepsi Max’s latest integrated Christmas campaign has been released with the aim of inspiring consumers to try a new tradition this festive season. The campaign, #TryitLoveit, which was shot in Iceland with professional surfer Heidar Logi leading fellow surfers who, instead of watching TV on Christmas, chose to surf at night amongst the Icelandic […]
Pepsi Max has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to “Max” out their summer in 2017. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]
This holiday season Tostitos, one of the flagship brands from PepsiCo’s Frito-Lay division, is calling on snackers to not only give thanks as they get together with loved ones, but to also give back, through a partnership with The Salvation Army. Tostitos will make a donation for every bag of its new Yellow Corn Bite […]
Doritos has launched a ground-breaking content partnership with Oath on Xbox to coincide with the launch of the world’s most powerful console, the Xbox One X. Created by OMD UK and Oath, the #PLAYBOLD campaign will see Doritos partner with three of the biggest YouTube gamers to prove that they are the boldest gamers in […]
AMC and Mountain Dew announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the […]
From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favourite team win. Kicking off the 2017 season, Tostitos, the Official Chip and Dip of the NFL, is giving fans another way to help their team rack up […]
Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is now bringing Cheetos-inspired dishes to life in New York City at The Spotted Cheetah, the first-ever restaurant devoted to all things Cheetos. Located in the heart of New York City at 211 W. Broadway, The Spotted Cheetah will be open to the public by […]
