South African growers begin preparations for their 2018/19 campaign to support the development of the UK market for their fruit. It’s the eleventh successive year that Hortgro, the organisation representing South African growers of stone fruit and top fruit, has worked with retailers, the media and directly with consumers to promote under the Beautiful Country, […]
Finish brewery Tornion Panimo has made a beer celebrating NATO troops who caused Reykjavik’s bars to run out of beer this month during a four-day exercise in Iceland. On 25 October to 7 November, NATO organised the biggest military exercise since the cold war. The NATO-led Trident Juncture 18 war game took place in Norway and involved […]
Diageo-owned scotch whisky, Johnnie Walker, opens its first flagship experiential retail store in Madrid. The exciting new space, which promises to become a leading destination for Scotch lovers and whisky novices alike, plays host to a wide variety of immersive experiences, including whisky appreciation classes and tastings designed to help people explore the world of […]
The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as the best platform to encourage airport passengers to trial the brand’s Margarita signature serve at duty free stores within London Gatwick, London Heathrow T3 and Frankfurt airports. The […]
Pickering’s Gin, leading Scottish gin brand, has signed DeVries Global to promote its Gin Baubles this Christmas following a competitive pitch. The Pickering’s Gin-filled Christmas baubles sold out within minutes of being released in 2016, and the news of the novelty product broke the internet. Faced with a slew of copycats in its third year, […]
Chicago brewer Goose Island is opening a brewpub in Shoreditch in November, metres away from BrewDog’s own bar in the area, timing the launch with the release of cult-beer Bourbon County Stout. The 16.9oz bottles will retail for £20 at: Kill the Cat in Shoreditch and Ghost Whale in Brixton from 11am on Friday 23rd […]
As one of football’s leading sack specialists, Dallas Cowboys start defensive end, DeMarcus “Tank” Lawrence, has a knack for getting to opposing quarterbacks. SNICKERS and Operation Gratitude are planning to tap into his unique talent, as well as his love of chocolate bars packed with peanuts, caramel and nougat, to help score a taste of […]
BrewDog is set to launch the world’s first ever craft beer airline, which will take off in February next year. The flight will take place on a bespoke, branded Boeing 767, and will fly from London Stanstead to Columbus, Ohio, where the BrewDog brewery is based. Passengers on the flight will get the full […]
Camden Town brewery has created a Pilsner-based lager to be served exclusively at London pizza chain Homeslice, but unlike any of its other beers, the cans won’t list the ingredients used. The brewery said the decision to list no ingredients on the can was due to the fact that the recipe, like Homeslice’s menu, will […]
Absolut is launching the global Absolut Creative Competition in 20 countries across the world with the mission to find the next bold creative voice of the brand. The competition entries will be judged by leading creatives voices, with one exciting member already announced. The competition aims to celebrate creativity and harness the power artists […]