Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign. Cadbury’s #Cadvent campaign, which returns for a second year, will lead with TV and digital via an exclusive partnership with Yahoo and Tumblr. The […]
KFC has taken aim at the decline of split-screen video gaming in a social campaign, created by BBH Live, that brought gaming and grime stars together to play games on a specially constructed couch. BBH Live, the creative and data-driven social content unit of Bartle Bogle Hegarty, carried out a social listening project and identified […]
Pernod Ricard is catering to consumers’ predilection for being accomodating hosts over the Christmas period with a chatbot bartender that will help drinkers create cocktails from home. The Cocktail Coach offers an array of helpful tools such as recipes, facts and mixing instructions for consumers looking to get creative with their drinks when hosting throughout […]
McDonald’s is making an innovative change to China’s fast-food industry. The fast food giant launched its latest ‘Technology, is there for more than you think’ campaign, through a combination of online videos and in-store experience event, that bring McDonald’s latest concept an ‘Experience of The Future’ platform to life. Leo Burnett China, is the lead […]
Maison Mumm announced the special appointment of Usain Bolt, one of the world’s most daring and decorated athletes, as its newest CEO. After months of speculation regarding his next move after his victories in Rio, Mr. Bolt gave a special statement that he will take on one of the biggest challenges of his career as […]
Domino’s Pizza has garnered a reputation for its innovative approach to new delivery methods having tried everything from drones to autonomous bots and now the pizza giant is adding a festive spin to its marketing with the help of reindeer. In Japan’s northernmost island of Hokkaido, reindeer are being tasked with carrying out Domino’s deliveries […]
San Miguel, the premium Spanish beer brand, will launch its debut ‘Rich List’ supplement with The Guardian newspaper on Saturday 26th November. The 16-page pull-out will feature 19 inspiring individuals from across the globe who, like the brand’s forefathers, look to explore the world and discover life’s most enriching experiences. San Miguel will deliver a […]
Worried the Thanksgiving turkey meant to feed your entire family will end up overcooked, underdone or the casualty of your spouse’s first attempt at using a deep fryer? Just say the word, and help is on the way! Smithfield, the purveyor of high quality pork products, is launching a rescue effort to ensure ham is on […]
We are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience. Lucky festival-goers took to the skies in a fully decked-out plane-cum-dancefloor which nose-dived intermittently to induce weightlessness whilst Mike Cervello dropped his massive tune. The unique stunt is part of the tequila-flavoured beer […]
While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it’s also a time when there’s a major concern around people drinking and driving. Diageo brand Johnnie Walker is celebrating the holiday season with a pretty intense virtual reality experience to hopefully stop people […]