Hungry commuters were treated to a nostalgic trip to the arcade this morning as they discovered the 2-metre high ‘RooMachine’ installed in Waterloo Station. Inspired by the experience of using a classic slot machine – including the thrill of winning – the RooMachine offers players the chance to pull the lever and spin the bespoke […]
Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]
A supposedly leaked Krispy Kreme email sent to “store managers” gained the brand substantial traction on social media with the suggestion that it is set to roll out a new doughnut filled with Nutella. The news that the wares are set to hit stores 27 May caused considerably engagement online, either marking a good bit […]
Carlsberg has this week rewarded charitable people who pledged 90 minutes for their nation, with tickets to watch England matches as part of its UEFA Euro 2016 campaign, If Carlsberg Did Substitutions. Putting its own twist on the stereotypical charity fundraiser, Carlsberg unleashed a team of ‘super fundraisers’ outside a busy London train station – […]
April Fools’ Day was a month ago, but KFC is only just now announcing that it has made two edible nail polishes that bring the classic tagline, “Finger Lickin’ Good,” grossly to life. Ogilvy & Mather worked with food technologists at McCormick, the spice company that provides KFC’s secret mix of 11 secret herbs and […]
Diet Coke is to release limited edition cans and bottles bearing cartoon versions of ‘Absolutely Fabulous‘ characters Edina and Patsy. The packs will be on sale from mid-June, just ahead of the 1 July release date of the Fox Searchlight Pictures movie of the BBC sitcom. The designs strike one odd note in not picturing […]
Walkers have seized on Leicester City’s unexpected football victory on May 2 with tactical ads in print and social media. The crisps brand took out a full-page ad in The Sun in the UK, which featured the face of its long-time brand ambassador, Gary Lineker, superimposed on a muscular frame with “L.C.F.C” tattooed across his chest […]
Fresh Mexican grill, Mad Mex is serving up its annual Mad Mex Big Burrito Challenge, calling on brave amigos around the country to def’eat a one kilo burrito in one sitting. The five week campaign, running until 5 June, will be supported through PR via Tonic PR & Communications; a national radio partnership with Nova’s […]
Leicester City fans will be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following Leicester winning the Barclays Premier League title on May 2. The spirit brand will release a limited bottle designed to celebrate the Premier League winner’s victory – replacing their famous buccaneer […]
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE brand have in common? They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavours line and the ‘Keep It Moving’ campaign. Stemming from festival insights […]