Tokyo’s world-class culinary art coupled with unique, delectable Tokyo-themed dishes are at the heart of a new tourism campaign launched in New York and Los Angeles this week by the Tokyo Metropolitan Government (TMG). A savory array of Japanese and Tokyo-inspired cuisine will be featured throughout November 2014 via the “Hungry for Tokyo: the ultimate […]
Leading online beer retailer, Ales by Mail, has launched a unique ‘Beer Advent Calendar’. Crammed full of 24 hand-picked UK craft beers, the calendar promises to bring adults a little Christmas cheer to each day, or evening, running-up to Christmas. Ales by Mail MD, Paul Kruzycki, commented: “We’re delighted with this new product, it’s something […]
Following nearly three months of competition, Lay’s potato chips – one of the marquee brands from PepsiCo’s Frito-Lay division – announced Lay’s Kettle Cooked Wasabi Ginger flavored potato chips as the winner of this year’s Lay’s “Do Us A Flavor” contest. Meneko Spigner McBeth, who submitted the idea for Lay’s Kettle Cooked Wasabi Ginger flavored […]
“What is in my hamburger?” “What part of the chicken is a Chicken McNugget?” “Why are the fries so good?” McDonald’s USA will answer these questions and more from customers, fans and food skeptics through a multifaceted effort called “Our Food. Your Questions.” Starting October 13, the company invites people to submit their food questions […]
Beer anyone? How about a 10-story, six-pack of Labatt Blue beer? Former grain silos, once operated by the Grange League Federation, and now part of a nine-acre sports and entertainment complex called Buffalo RiverWorks, underwent a very “blue” facelift. Labatt wrapped the 100 feet high grain silos to look like a giant six-pack of Labatt Blue […]
Supermodel and actress Rosie Huntington-Whiteley and Coca‑Cola celebrated the launch of Coca‑Cola Life, a brand new lower-calorie cola which is sweetened from natural sources, and contains a third less sugar and a third fewer calories than regular cola. Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, Coca‑Cola Life contains 89 calories per […]
Thanks to a new pilot from Anheuser-Busch running exclusively on Facebook, adults 21 and older in Denver and Chicago – and soon, the rest of the country – will be able to easily give their friends the best gift of all: beer. Bud Light Birthday and Buds for Buds debut September 9, with people on […]
The people of Brooklyn and Manhattan may have been slightly taken a back recently when quenching their thirst at one of the many water fountains. Rather than the usual experience, pedestrians found that the water dispensers actually started talking to them. “We put it in a busy public space where it wouldn’t seem out of […]
Danish chocolate milk brand Cocio was targeting Bestival-goers with an experiential campaign designed to drive trial and increase awareness and engagement with the brand. The activity, led by Space, kicked off on September 4 and ran for the duration of the four day event. Cocio, created in 1951 in Denmark, is a chocolate milk drink […]
Coca-Cola Enterprises has created a virtual assistant as part of a new digital shopper marketing trial to engage retailers and drive awareness of its 2014 ‘Share a Coke’ campaign. The assistant, called Isabelle, will be used to update retailers visiting Dhamecha cash and carry depots in London on the drinks company’s summer plans for the […]