“What is in my hamburger?” “What part of the chicken is a Chicken McNugget?” “Why are the fries so good?” McDonald’s USA will answer these questions and more from customers, fans and food skeptics through a multifaceted effort called “Our Food. Your Questions.” Starting October 13, the company invites people to submit their food questions […]
Beer anyone? How about a 10-story, six-pack of Labatt Blue beer? Former grain silos, once operated by the Grange League Federation, and now part of a nine-acre sports and entertainment complex called Buffalo RiverWorks, underwent a very “blue” facelift. Labatt wrapped the 100 feet high grain silos to look like a giant six-pack of Labatt Blue […]
Supermodel and actress Rosie Huntington-Whiteley and Coca‑Cola celebrated the launch of Coca‑Cola Life, a brand new lower-calorie cola which is sweetened from natural sources, and contains a third less sugar and a third fewer calories than regular cola. Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, Coca‑Cola Life contains 89 calories per […]
Thanks to a new pilot from Anheuser-Busch running exclusively on Facebook, adults 21 and older in Denver and Chicago – and soon, the rest of the country – will be able to easily give their friends the best gift of all: beer. Bud Light Birthday and Buds for Buds debut September 9, with people on […]
The people of Brooklyn and Manhattan may have been slightly taken a back recently when quenching their thirst at one of the many water fountains. Rather than the usual experience, pedestrians found that the water dispensers actually started talking to them. “We put it in a busy public space where it wouldn’t seem out of […]
Danish chocolate milk brand Cocio was targeting Bestival-goers with an experiential campaign designed to drive trial and increase awareness and engagement with the brand. The activity, led by Space, kicked off on September 4 and ran for the duration of the four day event. Cocio, created in 1951 in Denmark, is a chocolate milk drink […]
Coca-Cola Enterprises has created a virtual assistant as part of a new digital shopper marketing trial to engage retailers and drive awareness of its 2014 ‘Share a Coke’ campaign. The assistant, called Isabelle, will be used to update retailers visiting Dhamecha cash and carry depots in London on the drinks company’s summer plans for the […]
The fans have spoken – in an “Xtreme” way. For the first time, Snickers Brand offered consumers the chance to select the name of a new product through an exclusive vote on the brand’s Facebook page. Mars Chocolate North America announced the fans’ satisfying choice – Snickers Xtreme. The moniker is appropriate for a delicious new product […]
Hard Rock Cafe is shutting down Hollywood Boulevard for the second year in a row for its Run Hard Rock Cafe 5K to benefit My Friend’s Place. Registration is now underway for the race which will take place on Saturday, November 8, giving runners, walkers and rockers alike the chance to run alongside the imprints […]
For more than 150 years, Bacardí has been a brand with incredible stories to tell. Since 1862, the Bacardí family has faced earthquakes, fire, revolution, prohibition, and exile, none of which could tame their irrepressible spirit. To bring these stories to life, Bacardí has collaborated with two of the most iconic names in the world of graphic […]