Coca-Cola Enterprises has created a virtual assistant as part of a new digital shopper marketing trial to engage retailers and drive awareness of its 2014 ‘Share a Coke’ campaign. The assistant, called Isabelle, will be used to update retailers visiting Dhamecha cash and carry depots in London on the drinks company’s summer plans for the […]
The fans have spoken – in an “Xtreme” way. For the first time, Snickers Brand offered consumers the chance to select the name of a new product through an exclusive vote on the brand’s Facebook page. Mars Chocolate North America announced the fans’ satisfying choice – Snickers Xtreme. The moniker is appropriate for a delicious new product […]
Hard Rock Cafe is shutting down Hollywood Boulevard for the second year in a row for its Run Hard Rock Cafe 5K to benefit My Friend’s Place. Registration is now underway for the race which will take place on Saturday, November 8, giving runners, walkers and rockers alike the chance to run alongside the imprints […]
For more than 150 years, Bacardí has been a brand with incredible stories to tell. Since 1862, the Bacardí family has faced earthquakes, fire, revolution, prohibition, and exile, none of which could tame their irrepressible spirit. To bring these stories to life, Bacardí has collaborated with two of the most iconic names in the world of graphic […]
McDonald’s has renewed its sponsorship of the UK’s football associations for a further four years, pledging to supply 250,000 kits to local football clubs. The fast-food chain, which first signed up as the Football Association’s (FA) Community Partner in 2002, said it remains committed to raising the standards of football facilities at a grassroots level. […]
Coca‑Cola Zero ParkLives, a nationwide programme of fun, free, family activities in the heart of local communities, visits London on Thursday. Coca-Cola will be hosting a festival to celebrate the start of the summer holidays in Stratford Park in Newham starting at 9.30am on Thursday 24th July, where in partnership with the London Borough of […]
It’s a brand extension designed to raise eyebrows and whet appetites. Reebok has entered the bacon market with the launch of a campaign promoting its sponsorship of the Reebok CrossFit Games. The Reebok CrossFit Games is a US tournament in which athletes compete for recognition as “The Fittest on Earth”. This year the sports brand […]
To prove that Montana’s Best of BBQ Sampler event is irresistible, the Montana’s team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked. Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods […]
Each bottle of Jim Beam Single Barrel, the first-ever single barrel offering from the brand, exemplifies individuality – not only with the distinct flavor and personality of the bourbon itself, but also with its hand-crafted and hand-written bottle labels. And to celebrate its launch, Jim Beam announces today that it’s giving fans across the U.S. […]
On June 21, the longest day of the year, Bear Naked Granola brought the ultimate urban surfing experience to the iconic hills of San Francisco, California. Those up for the challenge took to boards, rafts and even bare feet to surf down the one-and-a-half city block course. To share the big wave action with fans […]