Jim Beam Taps Fans’ Own Personal “Statements” To Help Co-Create Bottle Labels

Jim Beam Taps Fans’ Own Personal “Statements” To Help Co-Create Bottle Labels

Each bottle of Jim Beam Single Barrel, the first-ever single barrel offering from the brand, exemplifies individuality – not only with the distinct flavor and personality of the bourbon itself, but also with its hand-crafted and hand-written bottle labels. And to celebrate its launch, Jim Beam announces today that it’s giving fans across the U.S. […]

Big Wave Surfing Hits The Streets Of San Fran

Big Wave Surfing Hits The Streets Of San Fran

On June 21, the longest day of the year, Bear Naked Granola brought the ultimate urban surfing experience to the iconic hills of  San Francisco, California. Those up for the challenge took to boards, rafts and even bare feet to surf down the one-and-a-half city block course. To share the big wave action with fans […]

Roger Federer Opens Lindt Swiss Chocolate Heaven At The Jungfraujoch “Top of Europe”

Roger Federer Opens Lindt Swiss Chocolate Heaven At The Jungfraujoch “Top of Europe”

Chocoladefabriken Lindt & Sprüngli (Schweiz) AG celebrated the official opening of Lindt Swiss Chocolate Heaven at the Jungfraujoch “Top of Europe,” 3,454 meters above sea level, together with the Jungfrau Railway and Lindt brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest Lindt chocolate, and the adjacent Master Chocolatiers parlor gives […]

Lay’s Potato Chips Reveals The Finalists For ‘Do Us A Flavor’ Contest

Lay’s Potato Chips Reveals The Finalists For ‘Do Us A Flavor’ Contest

Lay’s potato chips, one of the marquee brands from PepsiCo‘s Frito-Lay division, announced the four finalist flavors in its Lay’s “Do Us A Flavor” contest. Lay’s Cappuccino, Lay’s Cheddar Bacon Mac & Cheese, Lay’s Kettle Cooked Wasabi Ginger and Lay’s Wavy Mango Salsa flavored potato chips were selected as finalists from the more than 14 […]

Space Creates ‘The ‘Moretti Movement’ For Birra Moretti

Space Creates ‘The ‘Moretti Movement’ For Birra Moretti

Space has been working with No. 1 Italian beer brand Birra Moretti to create a campaign that celebrates the brand’s authentic Italian heritage and develop its associations with food occasions. ‘The Moretti Movement’ reinforces the brand’s values and principles of enjoying good food and beer with family and friends through authentic Italian events and on-trade […]

Cadbury Sweetens Aussie Palates With Facebook-Powered Vending Machine

Cadbury Sweetens Aussie Palates With Facebook-Powered Vending Machine

A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers’ likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury. The Joy Generator enables users to log in to their Facebook profile via the machine, which selects and dispenses a free bar of chocolate matched to […]

Eva Green Exudes Timeless Beauty as Leading Lady in the 2015 Campari Calendar

Eva Green Exudes Timeless Beauty as Leading Lady in the 2015 Campari Calendar

Campari is officially unveiling the Hollywood actress Eva Green as the star of the 2015 Campari Calendar. The stunning French born actress will take the lead role in this year’s iconic Calendar, entitled ‘Mythology Mixology’, which is dedicated to celebrating Campari’s colourful history and the intrinsic stories linked to twelve of its best-loved classic cocktails. […]