During the World Cup, Knacki ball with the help of BBDO Belgium, has launched its limited edition Knacki Football, Knacki balls which resemble small footballs. For the occasion, they completely transformed the interior of a vending machine located in Antwerp Central’s train station into a mini football stadium. Passersby were asked to press a button […]
Crosta & Mollica, suppliers of Altogether Italian breads and bread snacks, has teamed up with the authentic Italian beer, Birra Moretti for a targeted on-trade bar promotion which kicks off in July, creatively directed by Space. The summer-long promotion will deliver 500 promotional kits into pubs and bars across the UK which will invite customers […]
Beck’s Beer announced that indie pop sensation Capital Cities and singer/songwriter/rapper Aloe Blacc, as well as six additional artists, will collectively take over millions of Beck’s beer bottle labels beginning July 1, 2014. In addition to Capital Cities and Aloe Blacc, 2014 participants include: Latin Grammy-winning Puerto Rican singer/composer Luis Fonsi; Club sensation DJ Irie; […]
Bacardí rum announces its Untameable Fan contest, whereby one worthy fan and a guest will win a trip to one of the countries whose team is playing in the final soccer match this summer. To prove they deserve the Bacardí Untameable Fan title, football buffs in the United States can share photos or videos of a prized […]
June 23 marked the grand opening of the Kellogg’s Recharge Bar to educate families about the power of protein and grains found in a serving of Kellogg’s cereal and one cup of skim milk – America’s #1 breakfast. When it comes to nutrition at breakfast, there’s a lot of information out there and a recent […]
Domino’s Pizza is partnering with Quikly to give one lucky recipient free pizza for a year. The pizza giant is inviting fans to register for the Fan Perks giveaway beginning, and participate in the giveaway that will take place at a time designed to surprise Domino’s fans. “From technology, to new products, we’re always looking […]
Birds Eye gave people across the UK the chance to celebrate and indulge in the classic fish finger sandwich by running hundreds of Birds Eye #FishFingerSandwich house parties. In a first of its kind for the frozen food sector, Birds Eye has partnered with mass influencer marketing agency Come Round, to run 200 Birds Eye […]
Bud Light is donating a university scholarship to the Hispanic Scholarship Fund (HSF,) the nation’s largest not-for-profit organization supporting Hispanic American higher education, for each goal scored during the 2014 FIFA World Cup up to $250,000. The company will also celebrate soccer passions in the United States with a spectacular FIFA World Cup viewing party […]
After a long wait, summer is finally here and everyone is looking to make this summer bigger and better than ever… Pepsi couldn’t agree more. To kick-off the season and ignite the fun at summer’s hottest destinations, Pepsi is giving consumers unparalleled access to experiences and events with the “Real. Big. Summer.” campaign. The brand […]
Kellogg’s is partnering with a diverse group of celebrity powerhouses to help educate families about the nutritional benefits of grains and protein found in Kellogg’s cereal and one cup of skim milk, soon to be revealed at Kellogg’s Recharge Bar. The cereal giants officially announced its partnership with chef, owner and founder of Milk Bar, […]