Saint James Rum is celebrating its 250th anniversary this year with a special commemorative bottling, a host of festivities on its home island of Martinique, and a worldwide marketing campaign. Saint James Rum is one of the oldest rum brands, with the plantations first producing rum in 1765. From the outset the brand was a […]
To uncage the nation from the usual celebrations, Tiger Beer will be presenting a fresh take on how National Day is usually celebrated, by throwing its own epic National Day party. Truly a party for the people, it puts the power in the hands of the people by getting Singaporeans to vote for what they […]
Burger King has introduced a seasonal BBQ summer menu this year for the second time as it looks to drive footfall to restaurants through the season in the UK. The fast food giant has re-introduced the BBQ Jerk Tendercrisp, Crunchy BBQ Whopper and Spicy BBQ Steakhouse burger to its menu, as well as Nacho Cheese […]
Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events. It sees the brewer join the likes of Samsung and McDonald’s in buying media to appear in the montages of photos and videos Snapchatters are creating around specific events. Dubbed […]
In a year where Coca-Cola is celebrating the centennial of its iconic Contour Bottle, the brand highlights another iconic aspect of it’s own: the familiar sound of a freshly poured Coke over ice – using the perfection of Dolby sound to do it justice. This historic partnership, with the collaboration of J.Walter Thompson (JWT) Brazil, […]
Just in time for Memorial Day weekend and the impending Entourage movie opening on June 3, Johnnie Walker Scotch whisky – together with character Johnny Drama – has created a new animation to remind people to get home safe from their festivities. The 60 second video is part of the brand’s partnership with Entourage, the […]
Ogilvy & Mather Group Hong Kong has launched a product innovation campaign entitled “Pizza Hut Blockbuster Box” for Pizza Hut Hong Kong – a fresh, creative design concept which has been patented by Ogilvy. The one-of-a-kind, innovative packaging solution is available in four designs, based on romance, action, sci-fi and horror movie genres. Launched on […]
In today’s modern and fast-paced world, elegant hosting through the thoughtfulness of curated guest lists, music, beverages and stimulating conversation has become a rare art. Stella Artois set the mood for a summer of sophisticated hosting experiences with the launch of the brand’s “Host Beautifully” campaign. Stella Artois partnered with distinguished gentleman and host-with-the-most John […]
Since 1972, Snapple has been made with the best stuff on Earth, winning the hearts and taste buds of consumers through its wide variety of refreshing and unique flavors. Born in Brooklyn, the brand has won a special place in the hearts of New Yorkers, and this year Snapple rallied its hometown fans to share […]
Ice cream brand Wall’s is on a mission to ‘melt away seriousness’. In order to fulfill this mission, creative agency DDB & Tribal Worldwide, Amsterdam created an ice cream truck that fits in the office elevators and corridors around the globe: The Office Ice Cream Truck, a tiny ice cream truck that sneaks into offices […]