This year, the Crisco Pie & Baking Hotline (1-877-367-7438) is back to help home bakers master their desserts and restore baking confidence everywhere. Now in its ninth year, the Crisco Pie & Baking Hotline is expanding its repertoire to include all baking categories and ensure no cake, cookie or pie gets left behind. From how […]
To promote their new BBQ pulled pork burgers, American fast-food chain Wendy’s got celebrities Steve Austin, Alfonso Ribeiro and Ralph Macchio to help plug the burger in its new ad. In the name of fighting “BBQ inaccessibility”, the celebrities urged the public to use the hashtag #BBQ4merica on social media to spread awareness about “mouth-watering […]
The spirit of our ancestors never leaves us, and Day of the Dead (Día de los Muertos) offers the perfect occasion to remember the lives of those who have gone before us and the family traditions they shared. Acknowledging those traditions, Nestlé Abuelita, the authentic Mexican chocolate with a hint of cinnamon, celebrates Día de […]
Leerdammer, a leading brand in the sliced natural cheese segment, is launching a ‘Love Me or I’m Free’ promotion for its Original and Light 160g Slices. The activity will encourage trial and drive growth into the £12million natural slices category which has enjoyed solid growth of 9.2% in the last year. Rolling out across all […]
On October 8 the puck droped for the National Hockey League’s 2014-15 season and for many hockey fans the action really started at Noon during the 2014 Molson Canadian NHL Face-Off event at Toronto’s Yonge-Dundas Square. The event, which featured a free concert by The Tragically Hip, giveaways and a live broadcast viewing party featuring […]
Diageo, a global leader in beverage alcohol, announced the worldwide launch of its new Single Grain Scotch Whisky, Haig Club. The distinctive and sophisticated new whisky, developed in partnership with global icon David Beckham and British entrepreneur Simon Fuller will now be available in bars, restaurants and retail stores in the United Kingdom and rolling […]
Domaine Clarence Dillon presents the big winner of the Château Haut-Brion Historical Challenge: the oldest written mention of Haut-Brion wine discovered to date now dates back to 1521. In May 2013, Domaine Clarence Dillon launched a challenge: to discover a written mention of Haut-Brion wine prior to that of 1660, contained in the cellar book […]
Coca-Cola is unveiling the next step in its global partnership with Ubisoft with the launch of unique content available via the new mobile game Just Dance Now. The content will be available for free via QR codes on 250ml cans of ‘Coca-Cola’, ‘Diet Coke’ and ‘Coke Zero’. The mobile game will be downloadable for free […]
Calling all Taylor fans – now’s your chance to #MeetTaylor! Subway Restaurants and Diet Coke are collaborating to give fans the once-in-a-lifetime chance to meet global superstar and seven-time Grammy Award winner Taylor Swift. “We know many Subway guests and Diet Coke drinkers are passionate Taylor Swift fans too,” said Tony Pace, Chief Marketing Officer for Subway […]
It seems like McDonald’s Japan is jumping on the “black burger” bandwagon, weeks after Burger King Japan unveiled its limited edition black cheese burgers. To ring in next month’s Halloween celebrations, McDonald’s Japan has released an “ikasumi burger”, or “squid ink burger”. The “ikasumi burger” comprises of squid ink buns, two meat patties, a slice […]