BrewDog loves a good publicity stunt, and in its latest one the Scottish brewer has announced plans to open a new craft beer bar that ‘straddles’ the border between the US and Mexico. The remote location of the new bar, dubbed ‘The Bar on the Edge’, reflects the brewery’s intention to expand to the ‘farthest […]
Heineken owned beer brand Dos Equis is parting ways with Havas in favour of Droga5, taking The Most Interesting Man in the World advertising campaign with it but not without one last hurrah from Havas. Ending a decade long partnership in fitting fashion Havas published a full page ad celebrating the awards haul brought home […]
Domino’s Pizza has taken delivery of its own fleet of six-wheeled self-driving robots in Holland and Germany in a bid to automate the transportation of pizza from oven to home. Devised by Starship Technologies, the grandiose sounding London-based start-up founded by Skype co-founders Anti Heinla and Janus Friis, the box on wheels will be capable […]
Domino’s Pizza, the recognized world leader in pizza delivery, knows that its customers love free pizza, which is why Domino’s Piece of the Pie Rewards is so popular among its members in the US. What else do people love? Free money, and now Domino’s is giving some away! Starting December 5, all Domino’s Piece of […]
The California Prune Board, whose responsibilities include the marketing of the world’s most sought after prunes, has been shortlisted as one of three finalists in two categories in the prestigious Polish Public Relations Consultancies Association ‘Golden Clips’ PR Awards. The final of the awards, dubbed the Polish PR industry’s equivalent of the Oscars, take place […]
A supposedly leaked Krispy Kreme email sent to “store managers” gained the brand substantial traction on social media with the suggestion that it is set to roll out a new doughnut filled with Nutella. The news that the wares are set to hit stores 27 May caused considerably engagement online, either marking a good bit […]
Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]
McDonald’s is to start selling all-day breakfast across the US on Oct. 6. The aim is to reinvigorate sluggish sales by fulfilling a longstanding customer request, says Bloomberg. The company’s franchisees have voted to approve the plan and it’s being implemented nationwide, according to a statement from McDonald’s spokeswoman Lisa McComb. The move — the […]
South Australia’s Coopers Ale has won the Best Marketed Beer award at the Australian Liquor Industry Awards, with the brewers subsequently thanking their supporters via Facebook. The award is given to “the beer or cider brand that has received the most effective promotional support including POS, advertising campaigns and trade incentives.” Coopers were up against […]
Sydney creative agency Workshop has unveiled what it describes as one of Unilever Australia‘s largest ever soft drink launches. Its campaign for Lipton Ice Tea Sparkling is aimed at challenging the biggest brands in the category. “As we were launching a new product we wanted to create something that would stand out in a category […]