Speciality Mediterranean food brand, Peloponnese is set to relaunch its entire portfolio of products with refreshed packaging graphics and a new visual identity aimed to establish the brand as leader in its category and appeal to a new generation of consumers looking for culinary adventure. The New York office of international brand and packaging design […]
In this, its 25th anniversary in the UK, Sacla’, the company that introduced pesto to the nation, is relaunching the brand, starting with its famous Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. Andy Black, managing director of Springetts, says, “There are many Italian offerings out […]
M&M’s Brand has a message to all the diehard fans of M&M’s Crispy Milk Chocolate Candies: They’re finally back … because of you. After a decade of phone calls, petitions, Facebook posts and countless other pleas, Mars Chocolate North America announced M&M’s Crispy will return to stores nationwide in the USA in January 2015, following […]
April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The branding is designed to convey a more emotional and fun approach […]
Mayfair’s iconic London pub the Audley relaunches to the public on Tuesday 28th January 2014, expanding to three floors in size and adding two brand new areas to cater for demand. An impressive late Victorian era pub, the Audley is a celebrity favourite. Not only does the pub see custom from the likes of Ellie […]
After taking it out of the market six years ago, Coca-Cola recently decided to reintroduce its low-sugar “Coca-Cola Light” in Brazil with a new eye-catching packaging design. Design studio Oz Estratégia + Design was commissioned to create the new branding, which is built around the concept of asking consumers, “Do you like it or love […]
Chicken Cock Distilling announced that, after nearly a century hiatus, Chicken Cock Whiskey is back and more flavorful than ever. Inspired by a 157 year-old legacy, Chicken Cock is making a triumphant return to the market with a new look and fresh flavors. Originally established in 1856 in Paris, Kentucky, Chicken Cock quickly became a […]