Technomic’s Take: 10 Trends for 2014

Technomic’s Take: 10 Trends for 2014

Technomic, one of the USA’s leading foodservice research and consulting firm, brings together the best judgments of its consultants and editors to peer ahead into 2014, identifying trends that may significantly impact the restaurant industry. These expert insights are based on site visits evaluating the restaurant scene in cities across the country as well as […]

U.S. Beer Consumption Increases; Rising Demand for Higher-Priced Offerings

U.S. Beer Consumption Increases; Rising Demand for Higher-Priced Offerings

The beer industry saw gains in both dollar and volume in 2012 after a three-year downturn. Well-marketed new products and slight improvements in the unemployment rate contributed to the beer industry’s overall growth. Although the second half of the year didn’t fare as well from an economic standpoint, the industry was still able to see […]

Top Ten Food Trends to Tempt Your Taste Buds in 2014

Top Ten Food Trends to Tempt Your Taste Buds in 2014

Sterling-Rice Group (SRG) has identified the top ten food trends that will be served on restaurant menus and line supermarket shelves across the U.S. in 2014. With a breadth and depth of culinary experience, the brand strategy, research, innovation, and communications firm has counseled and created foods for companies ranging from organic startups to many of the […]

Draftfcb Johannesburg Release First Oreo Spot in South Africa Since 2006

Draftfcb Johannesburg Release First Oreo Spot in South Africa Since 2006

http://www.youtube.com/watch?v=6_khLVtkJcA Oreo and Draftfcb Johannesburg are responsible for – for the first time since 2006 in South Africa – a new Oreo TV commercial which broke earlier in September. The ad features a child and her dad sharing a special moment in which they connect over an Oreo. It was created by creative director James […]

Study: McDonald’s, Burger King Rely on Giveaways, Not Food, to Lure Kids

Study: McDonald’s, Burger King Rely on Giveaways, Not Food, to Lure Kids

A new study says McDonald’s and Burger King aren’t living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald’s and Burger King ads are “potentially misleading,” according to a study published in Plos One, a scientific journal. Compared to adult […]

Study: Traveler Eating Interests Shows Promoting Culinary Activities Can Pay Off

Study: Traveler Eating Interests Shows Promoting Culinary Activities Can Pay Off

A new study of traveler behavior reveals that the way to tourists’ wallets may be through their stomachs. Conducted by the travel market research firm Mandala Research and sponsored by the World Food Travel Association and other tourism organizations, the study shows that almost a third (30%) deliberately choose destinations based on the availability of […]

Heineken Steps-up Efforts to Woo Older Drinkers

Heineken Steps-up Efforts to Woo Older Drinkers

Heineken is beginning to test crowd sourced ideas for products designed for older drinkers, such as bottle shapes and beer recipes as it looks to innovation to offset ongoing declines in Western Europe. The brewer is to consult consumers and beer experts on three ideas – a range of beers containing iron, a new bottle […]