Mount Gay Distilleries, the makers of one of the world’s oldest rum, announced the release of the latest limited-edition batch of its rarest and most revered rum: 1703 Master Select. The 1703 Master Select blend features a blend of copper column and copper pot rums from Mount Gay’s oldest reserves – ranging from 10 to […]
To celebrate the 50th Anniversary of Barbadian Independence, Mount Gay Distilleries, the makers of the world’s oldest rum which has been distilled, blended and bottled in Barbados since 1703, releases 3,000 bottles of XO Cask Strength, a limited-edition of its award-winning spirit XO. The handcrafted XO Cask Strength edition embodies the essence of Barbados, with […]
FACUNDO Rum Collection and The Ivy private membership club hosted 114 members at the Saxony Bar in the beautiful Faena Hotel in Miami. The immersive Golden Hour experience brought the “Art of Rum” to life, and celebrated the little moments of reward following a hard day’s work. As guests arrived at The Faena Hotel, they […]
Bacardi, the world’s most awarded rum, has unveiled its plans to heat up the season with the debut of two new flavours – Bacardi Grapefruit and Bacardi Raspberry flavoured rums. For those looking to mix up refreshing Bacardi Grapefruit or Bacardi Raspberry cocktails at home, the rum brand will be offering monthly specialty cocktails available to purchase through […]
Drinks brand Angostura has introduced a redesign across its range of rum to better align with its well-known bitters drink. The range, redesigned by Good, now features two bottle shapes – a taller bottle for the standard range of Angostura 5 Year Old and Reserva three-year aged white rum – and a brand new bottle […]
Havana Club, the global leading rum in the super-premium and above category, is to launch the Havana Club Tributo Collection on the 29th February 2016, with packaging designed by Nude Brand Creation. The new series of limited editions created with exceptional rum reserves are set to be unveiled annually at the Cuban Habanos Festival. A […]
Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]
As part of its goal to provide an unforgettable experience, Casa Bacardí Visitor Center announces the launch of “Casa Bacardí Special Reserve” hand- bottled rum, a unique project that will allow guests to fill their own bottles with a new extension of Bacardí rum. This new initiative aims to invoke the use of the five […]
Pernod Ricard’s Malibu brand is forging deeper ties with young social media influencers for an advertising campaign that will revive its seasonal competition promising to give fans the best summer ever. The campaign returns for the second year running and is pitched by the rum maker as being “even more inclusive” due to a larger […]
Cubanisto, the rum flavoured beer from AB InBev, has added a new sleek can to its range, building on the brand’s premium and innovative offering within the market and capitalising on the resurgence of the can across on-trade. Featuring a disruptive design with the brand’s logo taking centre stage, the new 330ml can is lighter, […]