Skittles Figurines: The YouTube Experience

DDB Chicago just launched the above wonderful interactive YouTube experience for Skittles, celled Figurines. The ad starts off just like a normal crazy Skittles ad, but then you are invited to smash figurines standing on a table. Each figurine has a different story. Try it out by watching the video above and picking a figurine of […]

Aesop’s Gurning Designs for Bristows Traditional Bonbons

Aesop’s Gurning Designs for Bristows Traditional Bonbons

Aesop has created new designs for Bristows Traditional Bonbons confectionary. The consultancy worked on new packaging, print collateral and point of sale materials for the brand, which feature a series of ‘gurning’ faces with straplines ‘they suck’ and ‘they’re chewy’. Martin Grimer, Aesop executive creative director, says, ‘This was all about injecting fun and personality […]

Pinkberry Launches New Greek Yogurt Smoothies

Pinkberry Launches New Greek Yogurt Smoothies

Pinkberry launches Smoothies featuring fresh, all-natural Pinkberrygreek yogurt. The Pinkberry Smoothies combine simple, nutritious ingredients like hand-cut fruit and protein-rich Greek yogurt in one cup, to offer more choices for healthy snacking on-the-go. They are available in five delicious flavors nationwide starting June 7. “Pinkberry is focused on innovation,” said Ron Graves, CEO of Pinkberry. […]

Sour Punch Bring Characters to Life with Punchies

Sour Punch Bring Characters to Life with Punchies

Sour Punch, the maker of those mouthwatering “straws,” is bringing its Punchies characters to life in a sour, chewy, soft shell candy this spring. These wacky characters, visible on the Sour Punch Straws package, are formed into chewy, bite-size candy that packs the perfect punch of fruity sweet and sour—and will be available nationwide in […]

Wendy’s Launch Frosty Waffle Cone

Wendy’s Launch Frosty Waffle Cone

For more than 38 years, the iconic Wendy’s Frosty has been scooped up with spoons, straws, and even French fries across Canada. Now there’s another way to enjoy Frosty – you can bite into it, with the new Wendy’sFrosty Waffle Cone. “By pairing our classic sweet treat with a crispy waffle cone, Wendy’s is making […]

OREO: Made in Sheffield

OREO: Made in Sheffield

Draftfcb London print campaign celebrates first UK factory to manufacture OREO. To celebrate the opening of the first factory manufacturing OREO in the UK, Draftfcb London have put together a print campaign honouring Sheffield’s unique heritage. Inspired by OREO’s recent Daily Twist campaign commemorating the cookie’s 100th Anniversary, the new print ads feature local legends […]

Cracker Jack’D Officially Kicks Off National Marketing Campaign With Ashley Tisdale

Cracker Jack’D Officially Kicks Off National Marketing Campaign With Ashley Tisdale

PepsiCo’s Frito-Lay division officially kicked off its national marketing efforts in support of Cracker Jack’D snacks – a product line-up bursting with flavor and designed to tackle hunger in between meals – which was unveiled earlier this year. To celebrate the Cracker Jack’D brand, actress Ashley Tisdale will host a unique sampling and meet-and-greet event […]