Family and Friends creates New Look For Warburtons’ Escapes

Family and Friends creates New Look For Warburtons’ Escapes

Family and Friends has created the look for a new Warburtons snack range Escapes in a bid to enhance the brand’s ‘better for you’ credentials. Family and Friends was appointed alongside strategic consultancy The Tulip Partnership and commissioned to rethink the brand proposition, undertake consumer research, name the range and develop a new look. Family […]

Pearlfisher Designs Brand Identity for Manomasa

Pearlfisher Designs Brand Identity for Manomasa

Pearlfisher has designed the brand strategy, name, tone of voice, brand identity and packaging for Manomasa, the new tortilla chip brand from All Good. Pearlfisher was tasked with moving away from Mexican clichés and the brash, artificial world of party snacks and has created a bold, characterful celebration of the ‘real’ Tortilla chip. The product range pays homage […]

Chocolate Energems Set To ‘Energize’ Charlotte

Chocolate Energems Set To ‘Energize’ Charlotte

Charlotte, North Carolina has been selected as the official city to unveil the next generation of energy supplements. Energems, a great-tasting new “energy bite” made with real milk chocolate is set to satisfy consumers who want an alternative to bitter, sticky, liquid energy products. “Our research showed that people were searching for an energy product […]

FAGE UK Launch FRUYO Yoghurt

FAGE UK Launch FRUYO Yoghurt

FAGE UK has announced it is to launch a new gourmet natural yoghurt brand which will hit supermarkets from mid-March. FRUYO yoghurt comprises exceptionally thick, fat-free Greek yoghurt, combined with refreshing real fruit pieces. This is the first NPD that FAGE UK has launched since its TOTAL 0% Greek Yoghurt split pot range in February […]

OREO: The Separator Machine

A cookie-favoring physicist has created what appears to be the world’s first Oreo separator. David Neevel, an artist and inventor based in Portland, Ore., was commissioned by the popular cookie brand to produce the machine as part of its “Cookies vs. Creme” campaign. “My Oreo machine is based entirely on my dislike for creme and […]

Cheetos Brand Launches New Cheetos Mix-Ups Snack Mix

Cheetos Brand Launches New Cheetos Mix-Ups Snack Mix

Chester Cheetah, the Cheetos brand spokescat, today unveiled the long-anticipated solution to an age-old dilemma that has rocked generations – choosing between puffed or crunchy, tangy or smooth, mellow or hot – with the launch of Cheetos Mix-Ups snack mix. As the first-ever shareable mix of four cheesy Cheetos snack flavors in unique shapes and […]

Journey Bar Shakes Up Their Savory Bars

Journey Bar Shakes Up Their Savory Bars

Journey Bar shook up the bar aisle in 2012 when it broke away from the typical sweet nutrition bar flavors and launched its line savory flavored bars. Now, Journey Bar is excited to announce significant changes to their product line, including: new flavors, a new softer and chewier texture, and more protein! Additionally, Journey Bars […]

Ruffles Launch The Ultimate Party Snack For Guys

Ruffles Launch The Ultimate Party Snack For Guys

Ruffles, one of the flagship brands from PepsiCo’s Frito-Lay division, is bringing guys the awesome flavor and delicious crunch of one of their favorite snack foods — beer-battered onion rings — to a potato chip. With the introduction of Ruffles MAX Beer-Battered Onion Ring flavored potato chips, guys can now load up on all of […]

Chester Cheetah Infiltrates App Universe With CHEETOS Mobile App

Chester Cheetah Infiltrates App Universe With CHEETOS Mobile App

The CHEETOS brand, a leading brand from PepsiCo’s Frito-Lay division unleashed its “CHEETOS Mobile App of Massive Distraction” on the App Store. “CHEETOS Mobile App of Massive Distraction” is the brand’s first-ever app for iPhone, iPad and iPod touch, delivering some playful CHEETOS fun to help break up the daily routine. The app includes two […]

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