Ruffles potato chips, one of the flagship brands from PepsiCo’s Frito-Lay division, is about to unveil a new cast of characters. Enter Ruff McThickridge and his closest buds, Bo Dato, Mora Crunchy and the Bomb-Defusing Sloth, a group of self-described hotshots sure to make any 1970s action movie hero proud. The gang headlines the Ruffles […]
Lancashire based company UK Wedding Favours are busy celebrating yet another year of sweet success as they look forward to another busy year of supplying weddings with their unique range of wedding favours. It may come as a surprise to many people to learn that the tradition of wedding favours has not died out. The […]
To help people ‘take a break’ from online connectivity, chocolate brand Kit Kat created a ‘Free No WiFi Zone’—a bench that blocks off WiFi signals. Created with the help of ad agency JWT Amsterdam, this outdoor advertising campaign by Kit Kat aims to ‘disconnect’ people from their emails, Facebook updates, hashtags and likes. Instead, people […]
Magnum Pleasure Hunt – 5 Lost Kisses, is the 3rd instalment of the popular action packed platform game series by Magnum. In the latest version, The Prince, the apple of our heroine’s eye, suddenly becomes the target for a bunch of evil willing bad girls. He gets brutally kidnapped and your objective is to help […]
With the average adult consuming about 2.3 pounds of garlic each year, the demand for garlic in the U.S. clearly speaks for itself. In fact, Americans regularly turn to the flavorful bulb to add a delicious twist to just about any dish – from appetizers and main courses to desserts and even snacks. Now, as […]
The Dreyer’s parent brand is launching a line of refreshing frozen snacks under a new brand, Outshine. The Outshine brand will include Dreyer’s Fruit Bars, which will now be known as Dreyer’s Outshine fruit bars, as well as six new flavors launching in April 2013. The newest product innovation — Coconut Waters bars — is the […]
Bulletproof has designed the packaging for the new Cadbury Dairy Milk’s Marvellous Creations range of chocolate. The consultancy began work on the project in November last year having been invited by Cadbury parent company Mondeléz International (then Kraft Foods) to pitch. It initially created designs for the launch of the bars in Australia. Marvellous Creations […]
With an abundance of caution, Nestlé Canada is voluntarily recalling Kit Kat Chunky Peanut Butter and Kit Kat Chunky Hazelnut bars. The recall affects only the 48g size bars of these two limited edition Kit Kat Chunky products. No other Kit Kat product is affected. Product UPC KIT KAT CHUNKY Peanut Butter 48g 0-59800-29936-7 KIT […]
Family and Friends has created the look for a new Warburtons snack range Escapes in a bid to enhance the brand’s ‘better for you’ credentials. Family and Friends was appointed alongside strategic consultancy The Tulip Partnership and commissioned to rethink the brand proposition, undertake consumer research, name the range and develop a new look. Family […]
Pearlfisher has designed the brand strategy, name, tone of voice, brand identity and packaging for Manomasa, the new tortilla chip brand from All Good. Pearlfisher was tasked with moving away from Mexican clichés and the brash, artificial world of party snacks and has created a bold, characterful celebration of the ‘real’ Tortilla chip. The product range pays homage […]