Crosta & Mollica Continues to ‘Rise’ With New Range at Waitrose

Crosta & Mollica Continues to ‘Rise’ With New Range at Waitrose

Following increased enthusiasm for Crosta & Mollica’s ‘really Italian’ authentic regional breads and savoury snacks sourced from genuine Italian bakers, a delicious new range is being introduced into Waitrose. Range has a mix of  savoury snacks and breads, which are listed below: Savoury Tarallini with Pugliese Tomato Building on the success of the classic Tarallini with […]

Wagon Wheels Wheelies Rolls Out New Campaign With VCCP

Wagon Wheels Wheelies Rolls Out New Campaign With VCCP

Burton’s Biscuit Company is set to launch an out of home campaign to promote Wagon Wheels Wheelies. Created by VCCP, and bought by UM London, the campaign will launch on 21 October and is set to run until mid-November. The campaign is set to include six-sheet posters featuring Wagon Wheels Wheelies images with the strapline […]

Cinema Snacking Sabotages Advertising Effects

Cinema Snacking Sabotages Advertising Effects

A study conducted by Cologne University into the effectiveness of cinema advertising screened whilst audiences eat popcorn has found that the traditional treat not only distracts those sitting nearby but the eater from what is happening on screen. According to researchers the reason for this tail off in recognition is that our brains automatically simulate […]

Unofficial McCoy’s ‘Man It Up’ Makeover Proves an Online Hit

Unofficial McCoy’s ‘Man It Up’ Makeover Proves an Online Hit

An unofficial, unbudgeted redesign became an unexpected success for McCoy’s when the London-based design agency BTL Brands decided to ‘man it up’. The big-handed-man-friendly package design is online only but a spokesman for BTL Brands said after the overwhelmingly positive feedback he was “confident” that the McCoy’s marketing team would take “the right action”. According […]

JWT & Nestle ‘Bake The World A Better Place’

JWT & Nestle ‘Bake The World A Better Place’

New from Nestle Toll House is a spot sure to melt the hearts of audiences everywhere. The spot, edited by Cut+Run’s Gary Knight for agency JWT and Hungry Man director Robert Nylund, is a smile-inducing anthem that calls for people everywhere to “bake the world a better place.” Wonderful moments, from slightly uncomfortable to spontaneous […]

Bear Unveils Multi-Platform Advertising Campaign With B&B

Bear Unveils Multi-Platform Advertising Campaign With B&B

Bear, the healthy snack brand, has launched a new multi-platform advertising campaign with B&B, which looks to target mums during the back to school period. Looking to promote both the YoYo brand, as well as the new Alphabites cereal, there will be a different creative for each, along with 25 key family events with National […]

Swimmer Ryan Lochte Goes to Extraordinary Lengths to Deliver a Pizza to a Fan

Swimmer Ryan Lochte Goes to Extraordinary Lengths to Deliver a Pizza to a Fan

Ryan Lochte is one of the most iconic American competitive swimmers of all time, and today he brought his swim-tastic technique to the delicious world of Combos baked snacks. Armed with a waterproof pizza-delivery bag full of Pizzeria Pretzel Combos, Lochte leapt from a moving watercraft into the Hudson River, swim-delivering the crunchy snacks to […]