In a world-first, McDonald’s Australia via VML Sydney is launching ‘Snaplications’ – a one-of-a-kind Snapchat Lens that enables Snapchatters to apply for a job ‘in a snap’. From Friday 7th April, Snapchat users will be able to utilise the branded Lens that depicts the Snapchatter in uniform as a McDonald’s crew member and prompts them […]
Smakis, a family-owned, organic fruit juice maker in Sweden, is stepping up to help save the bees with a new integrated campaign created in partnership with DigitasLBi Nordics. Called ‘Plant a Smakis’, the initiative launches a specially developed new flavour that contains a dash of every bee’s favourite nectar – lemon balm. Smakis’ kid-sized cartons […]
Some of the most meaningful and important parts of our lives are everyday moments – when we choose to experience them from the right perspective. But our increasingly busy lives make it difficult to see these moments for what they are. This was the powerful creative message Scorch London helped Twinings portray in its new digital campaign, […]
Pepsi announced its continued dynamic partnership with FOX’s hit TV show, EMPIRE, for the series’ third season, which will bridge art, music and pop culture. In the season’s spring return on March 22, Pepsi will retreat to the Lyon’s den to give fans a deeper glimpse into their favorite family drama with new and immersive […]
As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di San Daniele, launched its ‘Chefs Talks’ social platform – an exciting series of up close and personal short interviews with some of the UK’s top chefs, who all have an affiliation with North-Eastern Italy where the unique prosciutto is produced. […]
Costa Coffee has launched a new social marketing campaign using Snapchat’s innovative Snap Spectacles, giving an in-the-moment, first-person view from its talented in-store baristas. The new initiative from AnalogFolk will complement existing Snapchat content by immersing the audience in the world of Costa through a new perspective. With more than 50% of Snapchat’s daily new […]
Oddly enough, KFC’s new lifestyle blog may not be the right one to bookmark for your diet. The fast food chain recently invented a fake blogger, ‘Figgy Poppleton-Rice’, to launch an imaginary KFC Clean Eating Burger, and it seems as if most people are better off eating regular salads. Fancy a “Profu”, a 100% tofu […]
KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]
In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
#ValentinesBreak #valentines A post shared by KITKAT (@kitkat) on Feb 14, 2017 at 2:00am PST Following the release of two new radio ads on February 13, KitKat have continued to spread the love on Valentine’s Day with a new spot on the brand’s social channels. Titled ‘Searching for Love’ the video sees a Google search in progress for […]