Kallø, the organic food brand, has launched its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The activity aims to drive trial and awareness of the brand in the UK, encouraging consumers to cook with Kallø during its key winter and spring months. The activity, which targets food lovers, will run for […]
Creative agency Channel T has helped Hungry Jack’s launch its ‘Scarily Good’ Halloween Whopper campaign by having customer Adam, prank a bunch of his friends for Halloween. As part of a national campaign rolled out in more than 400 restaurants across Australia, Channel T Sydney created digital and social media videos, animated social posts and […]
The worst moment of your adolescent life may have been the year that you were told you were too old to go trick-or-treating. (Just ask my 13-year-old son!) Hershey’s TAKE5 helps adults get back into the trick-or-treating game with Take or Treat, a mobile site that lets people knock on their phone for free candy. […]
Red Robin Gourmet Burgers and Brews launches a national brand campaign that celebrates the burger experience. With the launch of the new campaign, Red Robin aims to position the burger as a sharing and bonding opportunity and something everyone can rally around. The campaign focuses on the joy of “burgering” and the concept that burgers […]
Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and the healthiness of its products. Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 […]
Kellogg’s has enlisted the expertise of ENVY and Isobar to deliver its inspiring new campaign, #WhatStrengthIs. The campaign sees a star-studded cast of Nicola Roberts, Katie Piper and Lisa Faulkner, beamed up onto the LED screens in London Waterloo as they reveal what gives them strength. By celebrating the experiences of these high-profile, successful women, the […]
With football season underway, Kansas City area McDonald’s has teamed up with the Kansas City Chiefs in a one-of-a-kind promotion to give fans a chance to unlock special offers when they raise the decibel level at the Chiefs’ Arrowhead Stadium and throughout social media. Local agency Bernstein-Rein developed the promotion on behalf of McDonald’s providing […]
It’s not often that a brand inspires a meme: let alone one it can actually get involved in and reaches 1.2m Facebook users. Yet that’s exactly what happened when Sainsbury’s released its new range of vegan cheese. With their vegan customers busy jumping for joy, one lady took particular exception to the brand’s use of […]
Even oatmeal is going digital. To show that Quaker’s oats are used to make more than just oatmeal, the PepsiCo-owned brand is launching a campaign as part of a month-long effort the brand is dubbing ‘Oatober.’ Starting October 2016, Quaker will start pumping out Facebook, Instagram and Pinterest posts with oat recipes, including muffins, cookies […]
This summer, CX agency Lavender and Hendrick’s Gin are partnering to create a whole new variety of cucumber – The Unusually Australian Cucumber. Hendrick’s is a most unusual gin, oddly infused with rose and cucumber. To champion its peculiar garnish, the noble cucumber, the brand will engage gin consumers over the coming months by rediscovering […]