Taco Bell’s highly-anticipated Nacho Fries dropped on menus in the US for a limited time on June 6. To support the drop, Taco Bell and Deutsch have released a new mock-movie trailer entitled ‘Chasing Gold,’ featuring Golden Globe winning actor Darren Criss and actor/comedian Chris Diamantopoulos. The trailer sets up the rise-and-fall of a singer […]
Most dreams take focus, sweat and a lot of hard work. Other dreams include hot, fresh Quesaritos and Chalupas delivered fast, right to the front door. Taco Bell fans have been wishing for delivery for years and now it’s coming true. On February 7, Taco Bell announced US-wide delivery available via Grubhub, uniquely designed for […]
London has become a city without a bell due to Big Ben’s refurb, but thanks to Taco Bell, that’s no longer the case. On November 20, the fast-food chain chimed in with a sound that London has been missing for over a year: Big Ben’s bells. As the infamous clock is under scaffolding for reconstruction, Big Ben’s […]
ShareIQ, an earned media performance platform for brands, has announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space. The study revealed the data and insights shaping the social media food fight in the heated US $200 billion quick service restaurant (QSR) industry. The brands examined are a […]
Taco Bell is making it even easier for fans to connect with the Mexican-inspired restaurant brand by bringing them the Taco Bell flavors they crave at home, on the go or when upping their chip and dip game for their next party. Beginning this May, Taco Bell tortilla chips are rolling out to grocery and […]
Taco Bell has won bragging rights over its fast food rival Burger King after it officially leapfrogged the chain in the latest rankings of America’s most profitable chain eateries. The Mexican-inspired restaurant’s climb sees it sit in fourth place, behind table toppers McDonald’s, Starbucks and Subway respectively, according to Techmonic. Taco Bell’s has found favour […]
Yum China Holdings and Taco Bell Corp., the world’s largest Mexican-inspired restaurant chain, announced that they have opened the first Taco Bell restaurant in the second largest economy in the world: China. The inaugural restaurant is located near Shanghai’s landmark Oriental Pearl Tower in the Lujiazui area, the city’s central business district, and is Taco […]
Taco Bell is rolling out weekly “Taco Tales” videos on YouTube in the first step of its latest effort to connect with its audience well beyond its restaurants. The new videos, which begin airing December 8, show how the fast feeder is trying to reach fans with content that goes beyond traditional advertising and social […]
Fast food brand Taco Bell recently unveiled its first revamped logo–created by Lippincott and the Taco Bell’s internal design team TBD–in 20 years, in time for the opening of its new Las Vegas flagship restaurant. According to the brand, it’s undergoing an “evolution”, in which this fresh identity reflects the company’s new “one size doesn’t […]
The cheesy Quesalupa, a chalupa with a cheese-filled shell, is here. Taco Bell revealed the new product, which it first mentioned in a humorous redacted press release, in its final Super Bowl spot. A 30-second version of the ad, created by Deutsch L.A., aired during the first quarter of the game. The brand used its website, to allow […]