Taco Bell’s New Campaign Pokes Fun at Traditional Fast-Food Breakfast Items

Taco Bell’s New Campaign Pokes Fun at Traditional Fast-Food Breakfast Items

Taco Bell is tapping into Cold War-era propaganda imagery along with Orwellian and “Hunger Games” themes to launch Taco Bell’s next big breakfast campaign. In one of the most unusual breakfast campaigns ever, Taco Bell’s TV campaign breaking March 24 begins with a 60-second highly stylized spot that shows two young people breaking away from […]

Taco Bell Goes XXL with Deutsch LA

Taco Bell Goes XXL with Deutsch LA

In Deutsch LA‘s new ad for Taco Bell, you soon realize that the aptly named XXL Steak Nachos are a little daunting for the average-sized human. So perhaps you should try being NBA star Kevin Love. “Kevin Love’s XXL Life” features Minnesota Timberwolves basketball star (and first-time All Star) Kevin as he goes through his […]

Taco Bell Canada Declares “DLT for Life”

Taco Bell Canada Declares “DLT for Life”

Ever since Taco Bell launched the celebrated Doritos Locos Tacos in Canada in August 2013, Canadian Taco Bell fans have had one, bold request: DLT for Life. Starting January 13, 2014, Taco Bell Canada will make that dream a reality when Doritos Locos Tacos become a permanent menu item at Taco Bell restaurants across the […]

Taco Bell Prints Tweets On Tacos, Lets Customers Literally ‘Eat Their Words’

When Taco Bell introduced its ‘Doritos Locos Tacos’ in America last year, its Canadian fans thought these tacos with shells made of Dorito chips would never cross the border—leading them to post angry rants on Twitter. To mark the long-awaited arrival of the Doritos Locos Tacos—and literally make these customers eat their words—the fast-food company […]

Taco Bell Launches ‘World’s Hottest Idea’

Deutsch LA has created two spots to demonstrate just how hot its new Fiery DLT is—in two languages. In “The World’s Hottest Idea,” a series of characters debate the next Taco Bell DLT favor, oblivious to the fact that they are surrounded by fire themselves. Most of the fire was shot on camera as practical […]

Taco Bell Creates QR-Codes From Lemons & Avocados

As part of the campaign to promote its new gourmet-inspired Cantina Bell menu, Taco Bell has released a line of print ads featuring creative QR-codes made from avocados and lemons. The ads—created by ad agency Draftfcb OC and photographer Anabelle Breakey—were captured “in their entirety as a single image with minimal retouching” and, when scanned, […]