Stella Artois introduced Le Bar Guide 2.0, a mobile app that serves as a personal concierge for discriminating revelers. While many apps present bar options, Le Bar Guide offers a compelling distinction: it presents bars categorized by the user’s mood. Le Bar Guide is free and available now on iTunes. “We rely on more than […]
Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called ‘Android KitKat’, after Nestlé’s popular chocolate and wafer confectionery. The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company […]
Researchers have unveiled cutting edge tech which harnesses the growing potential of artificial intelligence and innovative camera technology to give dieters a boost in the battle against the bulge. Their technique would see tiny cameras embedded within the clothing of individuals, primed to take a snapshot of their dinner plates and calculate the likely calorie […]
To promote the creative imagination in kids and keep them entertained, McDonald’s—with the help of DDB Singapore—has re-imagined its tables in its restaurants to create the ‘Happy Table’. The Happy Table is an NFC-enabled table that lets kids play custom games on its surface, by simply tapping the table with a smartphone. Currently only available […]
McDonald’s Germany has worked with augmented reality company Metaio to launch ‘McMission’, an augmented reality app aiming to educate McDonald’s fans about the company’s commitment to sustainability. The app launch coincides with the release of McDonald’s third Corporate Responsibility Report and features four interactive mini-games, where visitors can learn about the societal and environmental initiatives […]
A Harrogate-based digital display specialist has successfully completed a major contract with one of the world’s most iconic fish and chip shop chain. As part of a £1 million investment in new technology, Harry Ramsden’s appointed ILED Media – who specialise in the full service delivery of digital display solutions – to install LCD digital […]
Imagine being able to pour beer with your mind. Well, stop imagining! Castle Lite has made it possible by introducing the world-first Extra Cold Mind Reader. Conceived and developed by digital agency Hellocomputer, this awesome machine is designed to reward you for focusing on ‘extra cold’. The machine utilises an EEG headset, which is calibrated […]
Coca Cola Israel has joined the brand’s global #shareacoke campaign, in which people could purchase personalized cans and bottles with their names on it. Building on this great idea, we decided to take it even a step further: We created a personalized road that greeted our consumers as they approached it, in the same personalized […]
Jack in the Box, one of the USA’s leading hamburger chains, today announced the launch of a new summer promotional campaign utilizing the mobile video platform Vine. Developed by their digital agency of record, Struck, the campaign consists of 101 videos showing Jack in the Box customers how to “Go Big,” a promotional theme reflected […]
The Häagen-Dazs brand announced the introduction of the Häagen-Dazs Concerto Timer app, the first iOS mobile app to integrate detailed 3D Kinect technology and video data that delivers a cutting edge augmented reality experience especially for ice cream enthusiasts. The Concerto Timer app features two-minute-long music concertos that help consumers understand the exact amount of […]