Coca-Cola-owned brand innocent has launched a new TV spot showcasing the origins of its ingredients as it pushes both its smoothie and juice products together for the first time. The 30-second ad campaign, which focuses on Badrul, an Indian mango farmer, kicked off January 5 and will run on TV, digital and in cinemas for […]
Stella Artois was first created for the holidays as a gift to the people of Leuven, Belgium. Each holiday season, the brand’s origins – reflected by the Latin “Stella,” or star – are celebrated in a variety of ways. This season, Stella Artois chose to lift up and celebrate real-world examples of thoughtful, timeless gift-giving. […]
The entry lines for the 17th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. The entry kit for the entrant’s reference may be downloaded here. The Awards recognises the critical […]
Just Eat, the UK’s leading online takeaway delivery service, is embarking on a refreshed and invigorated brand journey. The new brand direction is being launched 18th September with the premiere of a new TV campaign, part of a £5 million spend and supported by PR, marketing, social and digital execution. The new campaign, titled “mini […]
For fans of The Walking Dead, Philadelphia-based Dock Street Brewery has crafted a unique beer that will satiate your inner zombie. Aptly named ‘Dock Street Walker’, it was made to celebrate the season finale of the hit AMC series. It also pays homage to the show with its special ingredient—smoked brains. No, not actual human […]
Increasing its reach and strengthening its voice in the fast-casual marketplace, Tropical Smoothie Cafe has launched its first system-wide television advertising campaign. The new commercial, which will air locally in all of the brand’s markets, showcases the breadth of fresh food and smoothies at Tropical Smoothie Cafe. The spot also highlights Mojo Tacos, the brand’s […]
http://www.youtube.com/watch?v=2kfqsbABHr8#t=0 Beer and cider producer Heineken UK has been told it must not use an advert for Kronenbourg 1664 that implies that the product was manufactured and brewed in France. The Advertising Standards Agency (ASA) ruled that both the press and TV ads for the drink were ‘misleading’ as they implied that Kronenbourg 1664 was […]
http://www.youtube.com/watch?v=swagm8F4h7k This week Heineken unveiled its latest global television ad campaign in the U.S., “The Odyssey,” celebrating the premise that every man is legendary at something. For the first time in its history, the premium beer brand has cast men with “unique skills” in its TVC to play the central protagonists. The ad follows the […]
Leading potato supplier GreenVale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday, February 3. The campaign, created by Aesop Agency, runs for five weeks on all key stations including ITV, Channel 4 and Sky. The 30 second advert was produced by the […]
http://www.youtube.com/watch?v=aDGN2iDFgZo&feature=youtu.be Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The Bachelor,” the Warner Horizon Television–produced hit relationship series. The partnership is designed to raise the profile of the brand’s M&M’S Peanut variety and centers on a unique relationship between the newest Bachelor – Juan Pablo Galavis – and the M&M’S […]