Starbucks Debuts ‘Tweet-a-Coffee’ First Twitter Gifting Program in Canada

Starbucks Debuts ‘Tweet-a-Coffee’ First Twitter Gifting Program in Canada

Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of “Tweet-a-Coffee” – the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.. http://www.youtube.com/watch?v=AxPZj9x_Dsk “Starbucks is a gathering place that creates moments of […]

Starbucks Lets You Buy A Coffee For Your Friend With Twitter

Starbucks Lets You Buy A Coffee For Your Friend With Twitter

http://www.youtube.com/watch?v=AxPZj9x_Dsk You may soon be able to buy coffee for a friend from Starbucks using Twitter, if a beta trial by the coffee giant is successful. ‘Tweet-a-Coffee’ lets you buy a $5 gift card by linking your credit card to your Starbucks account and syncing it to Twitter. Simply tweet “@tweetacoffee” with the Twitter handle […]

Coca-Cola’s #LetsEatTogether Campaign Blends Live Tweets into a TV Ad

Coca-Cola’s #LetsEatTogether Campaign Blends Live Tweets into a TV Ad

Playing with live tweets can be a lot like snake handling. Sometimes, you get a miracle, and at other times, you get a venomous bite. In 2009, Skittles, part of the Mars Corporation, transformed its homepage into a portal that featured a live Twitter feed. The feed updated in real-time and integrated with content from […]

#MyBenAndJerrys Competition Invites Tweeters to Create Brand New Flavour

#MyBenAndJerrys Competition Invites Tweeters to Create Brand New Flavour

Ben & Jerry’s has launched a Twitter campaign inviting ice cream fans to come up with a new, original flavour. Using the hashtag #MyBenAndJerrys, tweeters can submit their suggestions for a new ‘core’ flavour and the best entry will be created by the brand, before being delivered to the winner’s door. Rhodri Morgan aka Moo […]

Taco Bell Prints Tweets On Tacos, Lets Customers Literally ‘Eat Their Words’

When Taco Bell introduced its ‘Doritos Locos Tacos’ in America last year, its Canadian fans thought these tacos with shells made of Dorito chips would never cross the border—leading them to post angry rants on Twitter. To mark the long-awaited arrival of the Doritos Locos Tacos—and literally make these customers eat their words—the fast-food company […]

Buxton Catches Twitter ‘Chatter’ for Ashes OOH Push

Buxton Catches Twitter ‘Chatter’ for Ashes OOH Push

Buxton natural mineral water is promoting its sponsorship of The Ashes with a digital outdoor advertising campaign, fronted by Alastair Cook, the captain of the English cricket team and Buxton brand ambassador. The campaign, created by Posterscope for Nestlé Waters UK, aims to keep fans informed and updated on the latest scores, news and social […]

Fans’ Tweets Become Songs for Wendy’s Pretzel Bacon Cheeseburger

Fans’ Tweets Become Songs for Wendy’s Pretzel Bacon Cheeseburger

Wendy’s is celebrating America’s love of the soft pretzel with its most anticipated product in recent history. The Pretzel Bacon Cheeseburger is the perfect blend of three iconic American favorites—soft pretzel, bacon and cheeseburger—and the marketing campaign celebrates the fans who love them. When Wendy’s tested the Pretzel Bacon Cheeseburger in three markets earlier this […]