Ben & Jerry’s, the Unilever-owned ice cream brand, is celebrating its 40th birthday with a birthday cake-inspired ball pit party. People will be able to jump into 45,000 multi-coloured balls and try out the latest variety – Birthday Cake, which is described as vanilla cake batter ice cream, with pink frosting, strawberry swirls and cake […]
Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots with the snack brand. In each mixed-media film, characters take a single bite of a Pringles flavoured chip and is momentarily propelled into a […]
Originating in the US, the ‘Dilly Dilly’ campaign by Bud Light quickly became a pop culture phenomenon with everyone from sports fans to celebrities adopting the phrase as a new form of “cheers”, sparking a snowball effect. Created by Weiden+Kennedy, the UK TV ad will launch in the UK on Sunday 4th March during the […]
Cheestrings, the most frequently purchased and kids’ favourite cheese snack, is launching a £1.5m multi-touchpoint campaign, born out of rich insight. The research compiled by brand owner Kerry Foods suggests that kids are relentless pursuers of fun and are always seeking inspiration to spark their natural creativity to make anything exciting. This notion perfectly pairs […]
DesignLSM unveiled their latest branding project for new to market speciality coffee chain ‘39 Steps Coffee Haus’; creating a name, brand strategy, packaging, merchandise and uniforms. Drawing on their reputation for offering a holistic approach to hospitality and retail design, the design experts were approached to create a brand identity and name for a new […]
Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]
Budweiser, is to replace Carlsberg as the official beer partner for the England men’s national team, marking the biggest deal in the Football Association’s (FA) history. As well as teaming up with the national side, the Anheuser-Busch-owned brand will take over the taps at Wembley Stadium. The move will further deepen Bud’s ties to the the […]
Independent brewers, Wye Valley Brewery in Herefordshire, have added a Black IPA to their portfolio with the retail launch of Space Hopper. This new craft beer, which has an ABV of 5.2%, is brewed using a mix of local and American hops, including Mosaic, Cascade, Summit and Jester. The result is stout-like in appearance, but […]
Rigid box specialist Pollard Group has created distinctive presentation boxes for two whiskies from Pulteney Distillery, one of the most northerly distilleries on the Scottish mainland. Both Old Pulteney 25-Year-Old Single Malt and Old Pulteney 1990 Vintage Single Malt (for the travel retail sector) are packed in boxes which feature a wood-effect finish, reflecting the […]
Spitfire Heritage Distillers announced a partnership with the Royal Air Forces Association for the duration of the RAF’s centenary celebrations – with especially liveried bottles that are available for pre-order now. Special limited edition collectable bottles of Spitfire Heritage Gin and Supermarine Vodka will proudly gift a proportion of profits to the charity that supports […]