Almost half of all shoppers in the UK are put off buying ethical products because they’re too expensive, new research has revealed. The survey, commissioned by the Fairtrade Foundation ahead of Fairtrade Fortnight also found that 16% of consumers don’t buy ethical products because they “don’t trust claims” made about ethically-sourced products. The new research […]
Chicken chain KFC has sought to draw a line under a week of biting headlines spurred by a UK-wide chicken shortage by issuing a full-page apology to its customers, team members and franchise partners in February 23’s issues of Metro and The Sun. Having a little fun with its own three letter acronym branding in […]
Carlsberg will end its sponsorship of the England football team following this summer’s World Cup in Russia. The move does not mark the end of Carlsberg’s involvement in football, as it will continue to sponsor eight English clubs, including Liverpool and Tottenham Hotspur. However, the move comes as part of a shift in strategy that […]
AG Barr’s Irn Bru is looking to build upon its cheeky legacy with a risqué ad that urges drinkers not to be a “can’t”. The 40-second spot appears to make a brave play on the c-word. It echoes the brand’s infamous ‘Fanny‘ ads which provoked a string of complaints to the Advertising Standards Authority […]
Creative agency Space is helping Highland Spring become the go-to water brand for consumers with a witty new on-pack campaign that celebrates everyday bravery. The promotional campaign ties in with the brand’s Brave by Nature proposition, which encourages people to celebrate life by venturing outside of their comfort zone… just a little bit. Brave by […]
Following the success of the limited edition bottle for Superfly – a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan – B&B studio has delivered an upscale rebrand for the core range of Firefly’s revitalising botanical drinks. Inspired by the inventive design for Superfly, which saw the Firefly logo disappear from the front […]
M&C Saatchi London has unveiled an integrated campaign for Dorset Cereals targeting young urban families and encouraging them to slow down for breakfast. The 30 second ad is set in a kitchen, with a women talking to the camera about how breakfast has evolved into something we have on the go, or miss altogether. The […]
More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt. Oreo’s game […]
Two pioneers of craft brewing and distilling, Innis & Gunn and Tullamore D.E.W. Irish Whiskey, have collaborated for the first time to create Kindred Spirits, a limited edition Scottish stout aged using triple distilled Irish whiskey barrels. Using a unique barrel ageing process developed by the brewing team at Innis & Gunn, Kindred Spirits is […]
Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]