McCain has launched ‘Here’s to Love’, the next execution of the ‘We Are Family’ series, turning the spotlight onto relationships and love by celebrating how a wide range of different couples connect nowadays. Created by adam&eveDDB, the £3.2 million multi-channel We Are Family: ‘Here’s To Love’ campaign will be rolled out across TV, VOD, […]
A new ad campaign created by Leo Burnett London takes viewers from the 1970s to the present day, celebrating 50 years since the first ever appearance of McDonald’s Big Mac. The campaign seeks to remind customers of how much they love a Big Mac, as well as encouraging those who have never tried a […]
Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]
The new Twinings campaign created by Saatchi & Saatchi Italy to support the communication launch of the Twinings Infusons aired for the first time at the beginning of January 2018. While in Italy Twinings is a recognised leader in the more traditional world of British tea, this campaign aims to promote their Infusions range, […]
The Black Farmer, the creator of award-winning gluten free sausages, is adding a new special edition sausage to his range, in celebration of the upcoming royal wedding. Part of The Black Farmer’s Daughter sub-brand, the celebration sausage features the founder’s mixed-race daughter, Scarlett, offering a “moreish pork sausage with a sweet kiss”. Launching in April […]
Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]
Unilever has created an 18 carat gold-plated jar of Marmite worth £1,500, which will be the top prize in an augmented reality treasure hunt competition. The brand has teamed up with AR treasure hunt app Snatch, which it bought a stake in this time last year, to launch the free-to-play smartphone game. Participants can […]
To drive awareness of its gourmet Signature Collection range, McDonald’s UK has signed a deal to become the 2018 broadcast sponsor of ITV’s Rugby Six Nations coverage. The partnership, brokered by ITV and OMD UK, starts on 4th February and includes sponsorship of all ITV’s broadcasts of England, Ireland and Italy home games. It covers […]
Thomson’s Coffee Roasters of Glasgow, a 176-year-old family business, has announced it will be opening a state of the art open plan roastery, café, bakery and training space in Glasgow’s famous Argyle Street Arches; promising a unique and immersive coffee experience. The new café will be open from end of February. The Argyle Street Arches […]
Gordon’s, the Diageo-owned gin brand, is giving out half-price or free gin and tonics to commuters hit with rail delays. The campaign, #YayDelay by MullenLowe Group, uses an algorithm to identify train delays at Waterloo station, as well as tweets with the hashtag to unlock the offer. Passengers will need to keep an eye out […]