Snickers has revealed their launch of “Sknickers” – a new line of men’s underwear – was an April Fool’s Day prank. In a seemingly serious stunt, Snickers announced the “industry-leading product innovation” was the “answer to men’s wellness trends.” The “Sknickers” underwear range would supposedly “hit stores in the coming months” and “offer wearers a […]
Luxury tea company Newby Teas of London, announced the relaunch of its much-loved Newby Classic Tea Bag Collection with stunning new designs, inspired by a priceless textile collection and the theme of craftsmanship. Newby’s multi-award-winning in-house creative team worked in partnership with internationally renowned London branding consultancy Lewis Moberly to develop the new branding – […]
In Ogilvy & Mather London’s latest campaign for Hellmann’s, the agency has created a series of three TV ads focusing on the quality of the ingredients that go into each jar of mayonnaise – showing the brand is #OnTheSideOfFood. The first two 20-second ads in the campaign showcase the product’s main ingredients – free range eggs […]
Unilever-owned condiment brand Colman’s is making a move into the snacking category for the first time ever as part of a partnership with the Snaffling Pig Co. The union is designed to tap into what both companies believe to be a growing demand for pork crackling, and to leverage Snaffling Pig’s position within the market. As […]
Some of the most meaningful and important parts of our lives are everyday moments – when we choose to experience them from the right perspective. But our increasingly busy lives make it difficult to see these moments for what they are. This was the powerful creative message Scorch London helped Twinings portray in its new digital campaign, […]
The UK’s wine industry could be in line for a major boost if the cost of importing wine from the EU rockets post-Brexit, according to an expert from the University of Northampton. Drinks industry specialist, Simon Wragg, has speculated on the likely impact of the United Kingdom leaving the European Union – and it makes […]
Leading cereal manufacturing experts, Brecks, recently acquired the Honey Monster brand. A well-loved family staple for decades, Honey Monster Puffs commands enormous consumer affection and recognition, but had lost a little relevance. After reducing the sugar content down from ‘red’ to ‘amber’, the next step was a full repositioning and rebrand. Brecks chose Robot Food […]
Pizza Hut has hooked up with live music and hotel brand Ibiza Rocks this summer as part of its “Taste Freedom” campaign aimed at music-obsessed millennials. Marketing and PR agency Tangerine has created an array of UK-based and in-resort activity, spanning a campaign content hub, experiential events, digital promotions, social media competitions, video, influencer engagement […]
As a growing nation of foodies, Brits are no strangers to a gastropub, street food pop-ups and food festivals. And for those seeking something truly special, dinner at a Michelin-starred restaurant is bound to hit the spot. To help Brits discover great food on their doorstep, last minute cottage holiday hub Snaptrip.com has mapped out […]
Deliveroo, the on-demand food delivery service, announced it will be trialling gift cards for its Deliveroo for Business customers in April, following a successful beta test across multiple markets. Corporate customers across the UK will be able to purchase Deliveroo gift cards and reward their employees’ hard work, celebrate milestones and offer perks beyond the […]