Wall’s Pastry, has launched a new campaign which will see a multi-million pound prize giveaway through a major on-pack promotional campaign. The promotion will run across five million packs and feature on Wall’s slices, pasties and jumbo sausage rolls. Forming part of the Wall’s Helping Hand campaign, a search to find and support community projects with […]
Britvic launched a new ‘Lemons Over History’ campaign for their iconic lemonade brand R. White via creative agency 101. The campaign marks R. White’s advertising return after more than 30 years. The brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution. Rather than looking back, a new […]
Creative agency Clinic announced details of their work creating the branding and identity for Sano: an exciting new food brand which aims to empower people to make the best nutritional and wellbeing decisions in their everyday life. The founders are passionate about evidence-based nutritional science and both Dale Pinnock and Heather Richards, being nutritional experts, […]
A South Yorkshire commercial kitchen specialist has been given the backing of Simon Rimmer after impressing the celebrity chef with its powerful new VR (virtual reality) investment, which he believes will transform the way in which commercial kitchens are developed. Lloyd Catering Equipment, which counts some of the UK’s best known restaurant and pub companies […]
Cadbury is permanently resurrecting its 80 year-old Tiffin bar, a move apparently driven by a consumer-led social media campaign and following a successful limited edition run of the bar in 2016. It was brought back in a limited edition of three million bars. Cadbury brand manager Katrina Davison told the Daily Star that the response […]
Tate & Lyle Sugars has announced that Lyle’s Golden Syrup is to be a broadcast sponsor of Channel 4’s The Great British Bake Off, set to return to screens this autumn for the eighth series, alongside Dr Oetker. In its new Channel 4 home the show welcomes restaurateur, food writer and novelist Prue Leith who […]
Brand strategists and positioning specialists Brandpoint, has revived and reinvented McCambridge’s classic home bake bread kit range to appeal to the modern market. Owning close to a one-third share of the Irish bread market, McCambridge was an existing household staple. Their challenge was to rebrand and reposition the identity of the bread mix range in […]
Weetabix on the Go, the number one breakfast drink in the UK is set to fuel thousands of festival goers in the summer on 2017. As an official partner of Live Nation, one of the world’s leading live entertainment company, Weetabix On The Go will be heading to three of this Summer’s biggest music festivals; […]
A new fast food restaurant has launched in Hammersmith Broadway, London, with branding by Nottingham design agency Pure. The project was a departure for Pure from its core offer as a specialist in brand and packaging design. The concept, called Wonderbunz, is the brainchild of restauranteur William Chow owner of the Banana Tree chain of […]
Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and positivity through a […]