New Doritos Heatburst to Heat up the Snacks Market with ‘Baby Dragon’ TV Campaign

New Doritos Heatburst to Heat up the Snacks Market with ‘Baby Dragon’ TV Campaign

Doritos is supporting the launch of its new Heatburst range in the UK, with a two month TV campaign that builds on its ‘For the Bold’ positioning. Developed by AMV BBDO and PepsiCo, the new campaign, starring a baby dragon, is set to heat up the snacks market with Doritos Heatburst, the latest addition to […]

Ryvita Appoints Coley Porter Bell to Establish Thins as the UK’s Go To Premium Snack

Ryvita Appoints Coley Porter Bell to Establish Thins as the UK’s Go To Premium Snack

Ryvita, the company behind the original flatbread Thins, has announced it will roll out its new unique redesign throughout February and March. Scheduled to start hitting shelves this week, the bold new design was developed by award-winning branding consultancy Coley Porter Bell. Charged with solidifying Ryvita Thins’ leadership in the flatbread market, Coley Porter Bell […]

The Brownlees and Kaiser Chiefs Star in Yorkshire Tea’s Biggest-ever Campaign

The Brownlees and Kaiser Chiefs Star in Yorkshire Tea’s Biggest-ever Campaign

Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. The first work created by Lucky Generals, which won the advertising account in 2016, is Yorkshire Tea’s biggest-ever marketing push. Dom Dwight, marketing director at Yorkshire Tea owner Taylors of Harrogate, said the campaign continues the brand’s strategy […]

Hello Fresh Unveils Bricks and Mortar London Pop-up Aimed at Busy Commuters

Hello Fresh Unveils Bricks and Mortar London Pop-up Aimed at Busy Commuters

Grocery delivery firm Hello Fresh has unveiled its first physical retail experience, going from clicks to bricks in order to target hungry London commuters. Opening on March 1 for four weeks, the brand’s pop-up store in Old Street station will sell its recipe kits in the capital. The stunt was crafted for the five year-old brand […]

New Promise from Birds Eye Provides a Positive Voice to Frozen Chicken

New Promise from Birds Eye Provides a Positive Voice to Frozen Chicken

Strategic brand design agency BrandOpus has worked with family favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking outside of the category to feed their families. Birds Eye came to BrandOpus with an ambition to revive the frozen […]

New £3 Million Facility Supports Robertson’s First Move into the Retail Market

New £3 Million Facility Supports Robertson’s First Move into the Retail Market

John Robertson & Sons (Hamcurers) the parent company of Robertson’s Fine Foods of Ayrshire announce major capital investment in the company with the opening of a second food processing unit in Ayrshire. As one of Scotland’s biggest pork and bacon producers, Robertson’s has invested £3 million into the business partly funded through a six-figure grant […]

Former Creative Chairman of Grey London Nils Leonard Launches Compostable Coffee Pod

Former Creative Chairman of Grey London Nils Leonard Launches Compostable Coffee Pod

February 27 sees the launch of Halo, a challenger coffee brand which has started with a purpose – to give people the world’s best coffee, in a way they want it, that’s best for the world. Halo is the world’s first fully compostable coffee capsule filled with the finest, rarest and most desirable fresh coffee […]

Ambrosia Unveil Special Centenary Packaging and Prize Giveaways

Ambrosia Unveil Special Centenary Packaging and Prize Giveaways

Ambrosia means ‘food from the gods’ and it was back in 1917 that Alfred Morris opened the doors of his Ambrosia factory in Devon. One hundred years on, Ambrosia is celebrating their landmark birthday by giving away 100 prizes every month throughout 2017, and asked Robot Food to design special centenary packs. The designs needed […]