Ryvita, the company behind the original flatbread Thins, has announced it will roll out its new unique redesign throughout February and March. Scheduled to start hitting shelves this week, the bold new design was developed by award-winning branding consultancy Coley Porter Bell. Charged with solidifying Ryvita Thins’ leadership in the flatbread market, Coley Porter Bell […]
Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. The first work created by Lucky Generals, which won the advertising account in 2016, is Yorkshire Tea’s biggest-ever marketing push. Dom Dwight, marketing director at Yorkshire Tea owner Taylors of Harrogate, said the campaign continues the brand’s strategy […]
Grocery delivery firm Hello Fresh has unveiled its first physical retail experience, going from clicks to bricks in order to target hungry London commuters. Opening on March 1 for four weeks, the brand’s pop-up store in Old Street station will sell its recipe kits in the capital. The stunt was crafted for the five year-old brand […]
Over 1 in 3 Brits voted Chinese as their favourite type of takeaway, Indian came in second and Pizza third. According to a survey conducted by Paymentsense on 2000 people across the UK, more than a fifth of people order a takeaway once a week. The average amount spent on a takeaway is £9.75 so […]
Strategic brand design agency BrandOpus has worked with family favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking outside of the category to feed their families. Birds Eye came to BrandOpus with an ambition to revive the frozen […]
John Robertson & Sons (Hamcurers) the parent company of Robertson’s Fine Foods of Ayrshire announce major capital investment in the company with the opening of a second food processing unit in Ayrshire. As one of Scotland’s biggest pork and bacon producers, Robertson’s has invested £3 million into the business partly funded through a six-figure grant […]
February 27 sees the launch of Halo, a challenger coffee brand which has started with a purpose – to give people the world’s best coffee, in a way they want it, that’s best for the world. Halo is the world’s first fully compostable coffee capsule filled with the finest, rarest and most desirable fresh coffee […]
Ambrosia means ‘food from the gods’ and it was back in 1917 that Alfred Morris opened the doors of his Ambrosia factory in Devon. One hundred years on, Ambrosia is celebrating their landmark birthday by giving away 100 prizes every month throughout 2017, and asked Robot Food to design special centenary packs. The designs needed […]
Blue Dragon has unveiled a bold, vibrant new brand and packaging range, created by strategic brand design agency BrandOpus. Founded in the 1970s, Blue Dragon were pioneers in introducing traditional Asian flavours to the UK market. In the 40 years since, appetite for Asian food has increased dramatically with people demanding new inspiring tastes and […]
To celebrate National Toast Day, the UK’s first bread to beer ale launched a Crowdfunder to allow them to add to their range of eco-friendly beer. Toast Ale uses unsold, surplus fresh bread, otherwise thrown away by bakeries and sandwich makers to create its popular taste. The innovative craft beer company – founded by Tristram […]