When drinks entrepreneur Guy Woodall began brainstorming the concept for No More Tea Bags back in 2014 little did he imagine the media storm that would erupt when the brand finally launched last month, causing one of the biggest food and drink PR frenzies of 2016. From national newspapers (including The Daily Mail, Daily Mirror […]
Basmati rice brand Tilda, has unveiled a transformational rebrand in October as part of a multi-million pound global brand relaunch to encourage consumers to embrace the inherent goodness of naturally gluten-free Basmati, further engage shoppers in the rice aisle and reinvigorate the rice category. The move comes as Tilda adds more than £2.3m YOY to the […]
The Leith Agency have launched their first Famous Grouse ad since wresting the account from AMV BBDO a year ago with what the Edrington Group claims is its ‘biggest ever’ Christmas marketing spend. Two new TV adverts will run throughout the festive period in the £2m campaign which aims to sell the Scotch brand to […]
Ogilvy & Mather London (O&M London) has been appointed by London craft gin distiller, Sipsmith Independent Spirits, to work on strategic and creative projects for their hand crafted small batch London Dry Gin brand. Sipsmith pioneered London’s gin revival, led by Sam Galsworthy, Fairfax Hall and Master Distiller Jared Brown, who set up London’s first […]
Integrated branding agency Ragged Edge has created a brand and visual identity for Foley’s, a new restaurant in Fitzrovia, London. The design incorporates four different hand drawn typefaces to mirror the restaurant’s unexpectedly diverse offer. Against the grain Foley’s is a newly launched restaurant in Fitzrovia, which was set up following a successful six-week trial […]
Award-winning chocolate brand Willie’s Cacao has unveiled a new design across its core single estate and flavoured bars ranges. Having established the existing brand design in 2012, BrandOpus was challenged to build on the success and growth of the brand by refreshing the design to reflect the individuality and personality of the products and ranges. […]
Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and the healthiness of its products. Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 […]
WHISKAS has launched a new brand platform and advertising campaign by AMV BBDO, which celebrates what owners love most about their cats – their inquisitive, curious personalities. The new ‘Feed Their Curiosity’ campaign launches with three new ads that showcase the enchanting way our cats approach the world and highlights WHISKAS’ role in feeding this […]
Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu live stream fitness sessions at a bus shelter aimed at unsuspecting members of the public. The ‘Wait training’ campaign launched October 14 and was devised by creative agency Grey London, with MediaCom overseeing the advertising buying. The fitness instructor led […]
Kellogg’s has enlisted the expertise of ENVY and Isobar to deliver its inspiring new campaign, #WhatStrengthIs. The campaign sees a star-studded cast of Nicola Roberts, Katie Piper and Lisa Faulkner, beamed up onto the LED screens in London Waterloo as they reveal what gives them strength. By celebrating the experiences of these high-profile, successful women, the […]