Integrated branding agency Ragged Edge has developed a bold brand and visual identity for Hipchips, London’s first gourmet crisps restaurant, which launched in Soho this month. Ragged Edge delivered the brand positioning and strategy alongside a visual and verbal identity. The agency then brought the brand to life through packaging and signage, helping the trailblazing […]
hungryhouse.co.uk, the online food ordering platform has revealed some of the UK’s most surprising takeaway habits. Whether you opt to use chopsticks over a fork, remove the gherkin from your burger or think it is socially acceptable to launch your Instagram app before tucking in for your first bite – hungryhouse has the answers on […]
Domino Pizza’s broad ranging marketing activities have helped the company strengthen its position in the increasingly competitive UK fast food delivery market with strong annual results that will facilitate the opening of an additional 400 new stores. As part of its strategy to hold off competition from the likes of Deliveroo and UberEats, Domino’s recently […]
Chocolate liqueur brand Baileys is inviting consumers to indulge this Christmas via a £3.6m advertising campaign titled ‘Don’t Mind If I Baileys’. Reaching the UK market following an earlier European launch the promotion will reach out through TV, digital and social media activity which seeks to reinforce perceptions of the sugary tipple as an ‘indulgence’. […]
A TV ad for Heinz Baked Beans has been banned for being likely to encourage children to use open tin cans as drums. The ad, created by Bartle Bogle Hegarty London, included several scenes that featured children, teenagers and adults using empty or full tins of Baked Beans to drum out the rhythm of the […]
The first premium rum brand from India – Wild Tiger Special Reserve Rum (dark) is now available in UK market. After a successful trade launch in the UK in November 2015 Wild Tiger Rum is now available in 14 countries worldwide including USA, Germany, Austria, Czech Republic & Denmark. Additionally the brand is also listed […]
Listen up! The more you tweet about LOBSTER, the more the price drops. Clawsome! Full info: https://t.co/wEtE7YhrEz pic.twitter.com/fEujvZ8xd4 — Lidl UK (@LidlUK) November 21, 2016 Lidl UK has unveiled an ‘industry first’ social media initiative that allows customers to crowdsource the prices of select Christmas products. The Twitter-based strategy means the more customers tweet about […]
Lindahls, the leading Swedish quark brand, is launching a range of products in Waitrose, with design by Hornall Anderson. Quark, a type of fresh dairy product, is extremely popular in Northern Europe, and is seen as a huge opportunity in the UK. It is natural, high in protein and fat free, as well as healthy, […]
Premier Foods has revealed the new packaging design for the UK’s number one brand in Asian cuisine – Sharwoods – hitting the shelves this month in the UK and internationally. The vibrant design has been developed by award-winning branding consultancy, Coley Porter Bell. Charged with increasing stand-out and helping consumers engage with the brand better, […]
Leo Burnett London’s Christmas campaign for McDonald’s UK focuses on the good times that can be had by excited families, weary shoppers, and those seeking a pre- or post- night out fuel stop, at its many branches up and down high streets across the country. Its newly created 90-second festive film, entitled ‘Juliette the Doll’, […]