Lucozade has introduced a new bottle design for its Sport line of drinks to make the brand stand out on shelf and help consumers to identify the different flavours in the range. The new Lucozade Sport bottles feature a textured grip and ‘waist’, making it easier to hold when on the move. The design aims […]
Walkers is teaming up with Heinz to launch a range of six limited edition flavours celebrating British sandwich culture. Each flavour incorporates a sauce from Heinz. They are Bacon and Ketchup; Cheese, Cucumber and Salad Cream; Roast Chicken and Mayonnaise; Ham and Mustard; Toasted Cheese and Lea & Perrins Worcester Sauce; and Sausage and HP […]
Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you won’t just “do” life, you’ll “shred it”. “Shredded”, created by McCann London and running across TV, social media and press, celebrates the attitude of getting out there and absolutely shredding whatever it is you […]
Havana Club Rum is launching a pop-up experience in Soho on 11 August built on the foundation of Havana’s cultural pillars: food, music, colour and drink. The ‘Casa Havana’ will house a bar, ticketed restaurant and artwork all curated and inspired by Havana. The brand has also commissioned an VR experience within the space, where […]
Brass has successfully launched a huge new digital marketing campaign for Ribena. The digital-led campaign is a first for the Ribena brand and will include amplification of content in social media. The high-profile marketing campaign kicked off on Thursday June 30th with the appearance of a Ribena branded, one day, pop-up Ribena Colouring Café in […]
British rapper Professor Green, last night opened ‘The Floating Gaardens’ – a pop-up barge by Belgian beer Hoegaarden – in East London, ahead of its public-opening this Saturday 30th July. Hackney-born native and Hoegaarden fan, Professor Green, poured a bottle (of Hoegaarden) over the bow of the barge to bring good luck and safe travel […]
Bloom has redesigned Cow & Gate’s baby foods, creating a disruptive new look that celebrates the quality and naturalness of their ingredients. The new design is intended to encourage parents to reappraise jars as a category, by bringing to life the provenance of Cow & Gate’s baby-grade ingredients, all of which come from a small […]
Kingscote Estate announces the release of its first ever sparkling wine, named Cuvée Christen to pay tribute to its late founder Christen Monge. “Kingscote’s first ever estate sparkling wine has been produced using a blend of Pinot Noir, Chardonnay, Pinot Meunier and Pinot Blanc grapes. This youthful, fresh and distinctive wine pays tribute to inspirational founder […]
Carlsberg UK has launched its 2016/17 Crafted portfolio of world, craft and speciality beers, with an extended range, a new craft cider section, and a focus on British products. The portfolio is complemented by the Crafted Handbook, an in-depth guide to current trends amongst producers and consumers, featuring unrivalled category insights alongside recommendations from industry […]
Molson Coors and Sky have announced a limited release Premier League-inspired ale, New Season (4.2% ABV), which has been created to mark the start of the 2016/17 season. New Season was unveiled by Sky Sports football presenter Simon Thomas. The ale is brewed with English malt and hops and is a light, blond ale with […]