McDonald’s is launching a new TV spot for the Chicken Legend range. In this ad by Leo Burnett London, we see a keen judo student volunteer for a demonstration with an intimidating judo master. His classmates hail him as a legend as he takes one for the team. This campaign is all about how a […]
Ikea is opening a pop-up “DIY restaurant” in Shoreditch, east London in which successful applicants will get the chance to prepare a brunch, lunch or dinner for up to 20 friends. Visitors will have the assistance of a sous chef and maître de, while the venue has been designed to have a homely, kitchen-style environment […]
An ad by Captain Morgan has been banned by the Advertising Standards Authority (ASA) for implying that drinking alcohol could contribute to an individual’s popularity and “enhance personal qualities”. The TV ad, which aired in May, shows a party on an old-fashioned wooden sailing ship. A man with Captain Morgan’s face superimposed over his own […]
To celebrate Britain’s love of sandwiches, Walkers, the number one savoury snacking brand, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop. Building on its tie-up with iconic brand Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard […]
Pizza Hut teamed up with Novalia, a UK-based tech company, to create pizza boxes fitted with touch-sensitive decks, a mixer and buttons, which even goes as far as to adjust the volume and pitch of music played through them. The box is battery powered and connects to a computer or smartphone via Bluetooth. Tapping into […]
As they turned ten years old, Little Dish looked to set a new standard of health for the children’s chilled meals category with its new range of pots and pies. They called upon Design Agency Pearlfisher to develop a vision, voice and series of packaging structures that would bring the nutritional credentials of the new meals to […]
Artwork by University of Leicester researchers is to be featured in a new exhibition exploring gender relations in night life drinking spaces. The piece of art, in the form of a beer label, will be on display as part of the Liverpool Biennial art festival in an exhibition called ‘Gender Dilemmas: Negotiating Femininity and Masculinity […]
A crisp dry beer style famed for quenching the thirst of parched farm workers has been given a delicious fruity twist to celebrate the Let’s Eat Glasgow! food festival which will take place at SWG3, Finnieston, on Saturday 3rd and Sunday 4th September. The specially crafted Let’s Eat Glasgow! ‘Saison’, which has been updated with […]
Yorica! is a new brand of deliciously natural, healthy and “free-from” treats, including ice creams, shakes and frozen yoghurts. Owners, Monde Capital, hired Mystery to develop the initial concept into a scalable F&B brand, a free-from alternative to ice cream, fro-yo and shakes. The brand has started with an initial retail site in London’s vibrant […]
Ethical food firm VBites has unveiled its new range of festive fare for 2016, including eight new tasty treats sure to prove popular with vegetarians, vegans and meat-eaters alike. From melt in the mouth puff pastry tartlets to scrumptious pork-style sausage rolls with cranberries and turkey style burgers with lemon and thyme, there is something […]