Diageo Hits Back After ‘Irresponsible’ Captain Morgan Ad Banned

Diageo Hits Back After ‘Irresponsible’ Captain Morgan Ad Banned

An ad by Captain Morgan has been banned by the Advertising Standards Authority (ASA) for implying that drinking alcohol could contribute to an individual’s popularity and “enhance personal qualities”. The TV ad, which aired in May, shows a party on an old-fashioned wooden sailing ship. A man with Captain Morgan’s face superimposed over his own […]

Walkers Injects Extra ‘Flavour’ to Latest Campaign with Pop-up Sarnie Shop

Walkers Injects Extra ‘Flavour’ to Latest Campaign with Pop-up Sarnie Shop

To celebrate Britain’s love of sandwiches, Walkers, the number one savoury snacking brand, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop. Building on its tie-up with iconic brand Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard […]

Pizza Hut’s Playable DJ Pizza Box Puts a New Spin on Food Promos

Pizza Hut’s Playable DJ Pizza Box Puts a New Spin on Food Promos

Pizza Hut teamed up with Novalia, a UK-based tech company, to create pizza boxes fitted with touch-sensitive decks, a mixer and buttons, which even goes as far as to adjust the volume and pitch of music played through them. The box is battery powered and connects to a computer or smartphone via Bluetooth. Tapping into […]

Pearlfisher Creates New Structural Packaging Design for Little Dish

Pearlfisher Creates New Structural Packaging Design for Little Dish

As they turned ten years old, Little Dish looked to set a new standard of health for the children’s chilled meals category with its new range of pots and pies. They called upon Design Agency Pearlfisher to develop a vision, voice and series of packaging structures that would bring the nutritional credentials of the new meals to […]

We take a look at YORICA! “Free Loving Treats” Designed by Mystery

We take a look at YORICA! “Free Loving Treats” Designed by Mystery

Yorica! is a new brand of deliciously natural, healthy and “free-from” treats, including ice creams, shakes and frozen yoghurts. Owners, Monde Capital, hired Mystery to develop the initial concept into a scalable F&B brand, a free-from alternative to ice cream, fro-yo and shakes. The brand has started with an initial retail site in London’s vibrant […]

Ethical Food Firm VBITES Unveils New Range Of Festive Fare

Ethical Food Firm VBITES Unveils New Range Of Festive Fare

Ethical food firm VBites has unveiled its new range of festive fare for 2016, including eight new tasty treats sure to prove popular with vegetarians, vegans and meat-eaters alike. From melt in the mouth puff pastry tartlets to scrumptious pork-style sausage rolls with cranberries and turkey style burgers with lemon and thyme, there is something […]

Organic Your September with Primrose’s Kitchen

Organic Your September with Primrose’s Kitchen

This September Primrose’s Kitchen celebrates Organic September with the launch of its latest delicious granola product – Organic Goji, Black Pepper & Lemon Granola.  Developed with the naturopathic lifestyle in mind, all Primrose’s Kitchen products aim to add extra goodness to the morning meal – health food that is delicious, exciting and nutritious.  This new […]