This autumn, innocent Drinks are giving their smoothies a bit of a makeover, so you’ll find familiar recipes and a few new ones in a clear bottle. In a move that includes transparent labels showing colour and texture, PET packaging, and a colourful tamper seal and label, drinkers can feel confident that they’re still getting a ‘pure […]
Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that shoppers […]
The continued success of West Cornwall Pasty Co has been confirmed as the brand’s latest financial statements are released for the year ending 25th March 2016. Cementing its reputation as one of the best performing like for like sales growth food businesses in the retail market with impressive sales figures of £13m with underlying like-for-like […]
While most people spend Friday morning clock watching, waiting for the weekend to start, Absolut instead tempted eight people to find out what happens if you open up to unexpected experiences and connect with new friends to create an unforgettable night, hosted as part of its #AbsolutNights campaign. With a focus on spontaneity, Absolut partnered […]
Too Good To Go, an app that has just launched its service in London, enables users to buy excess food from restaurants at a discounted rate as takeaway meals. The average restaurant wastes around 100,000 lbs of food a year, with the US, Asia and Europe throwing away enough food to feed the world’s population […]
Young start up CocoPro, who produce the world’s first high protein pure coconut water, has announced a pivotal new listing with Waitrose. The listing will ensure that both mouth-watering flavours – Coconut and Coconut & Pineapple – are available nationwide for the first time in 230 stores from the end of this month. Sampling, in-store […]
JKR has designed new branding for alcopop brand WKD, featuring an entirely redrawn logo and showing a marked departure since the most recent redesign unveiled in May 2015. The new identity is centred around an exclamation concept to represent the brand’s “sense of fun and excitement,” according to JKR, and is launching to coincide with […]
Following increased investment from leading beer and beverage company, Carlsberg UK, Italian beer brand, Birrificio Angelo Poretti, has experienced record sales growth, now up 150%. Poretti has become a key focal point for Carlsberg UK in the past 12 months, and recent investment has been used to launch a national sampling campaign – aiming to […]
McDonald’s is launching a new TV spot for the Chicken Legend range. In this ad by Leo Burnett London, we see a keen judo student volunteer for a demonstration with an intimidating judo master. His classmates hail him as a legend as he takes one for the team. This campaign is all about how a […]
Ikea is opening a pop-up “DIY restaurant” in Shoreditch, east London in which successful applicants will get the chance to prepare a brunch, lunch or dinner for up to 20 friends. Visitors will have the assistance of a sous chef and maître de, while the venue has been designed to have a homely, kitchen-style environment […]